Seth Godin on Blogging

Quoting Seth Godin has become a cliché, but I can’t help it. This guy really brings it sometimes (plus, he said he loved an early manuscript of my book, so I know he has good taste). He just appeared on the Unmistakable Creative podcast and had some great quotes about blogging and publishing I just had to pull out:

“Your podcast will reach more people than your book will. A blog post will reach more people than a podcast.”

That seems obvious. Of course, it’s not and not even Seth can refrain from indulging in media he knows will not reach the most people. This is a nice reminder, though.

“Everyone should write a blog, every day, even if no one reads it. There’s countless reasons why it’s a good idea and I can’t think of one reason it’s a bad idea.“
“If you know you have to write a blog post tomorrow, something in writing, something that will be around 6 months from now, about something in the world, you will start looking for something in the world to write about. You will seek to notice something interesting and to say something creative about it. Well, isn’t that all we’re looking for? The best practice of generously sharing what you notice about the world is exactly the antidote for your fear.”

This has been sound advice for more than a decade, but so few are able to keep it up.