Why Your Photo Blog May Be Failing

I love this classic post from Hugh MacLeod. The mantra I always repeat to myself is “your blog is not about you.” It’s about what your readers are after. Hugh agrees in his own words:

“Nobody’s rea­ding your blog because of your art. They’re rea­ding your blog because THE PERSON YOU ARE ins­pi­res them…They’re rea­ding your blog because the way you approach your work ins­pi­res them. It sets an exam­ple for them. It stands for something that reso­na­tes with them. IT LEADS THEM TO SOMEWHERE THAT THEY ALSO WANT TO GO."