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# A little ain’t enough
- URL: https://www.cjchilvers.com/blog/a-little-aint-enough/
- Published: 2024-10-02T11:05:09.000Z
- Updated: 2024-10-02T11:05:08.000Z
- Author: CJ Chilvers
- Tags: newsletter-issues, organization, office design

![](https://storage.ghost.io/c/93/30/933059b9-0a90-40a6-8ecc-04cdf152178d/content/images/2024/10/IMG_0035.jpeg)

Well, that’s another horizontal line filled on the life calendar in my office – another trip around the sun. 

Unfortunately, I think this calendar has outlived its usefulness. It used to be a reminder of how far I’ve come. It’s turned into a weekly chore now. Thanks a lot, brain.

Soon it will be replaced by this minimalist print, inspired by the most offensive video ever shown on MTV.

![](https://storage.ghost.io/c/93/30/933059b9-0a90-40a6-8ecc-04cdf152178d/content/images/2024/10/IMG_0027.jpeg)

I don’t care about the video, but the song itself happens to be one of my happy-place songs — a song I’ve played after every big victory in my life (since 1990). It’ll add a touch of much-needed optimism to this office. 

Life isn’t to be checked off by the week and *a little ain’t enough*.

– [CJ](https://cjchilvers.com/?ref=cjchilvers.com)

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There’s been a lot of great analysis recently of a favorite topic of ours: the fuzzy line between personal and business newsletters. Bottom line: [“Don’t compete with yourself.”](https://www.cjchilvers.com/blog/dont-compete-with-yourself-2/)

I love [this guy’s](https://youtu.be/B1QqAZeEfes?si=kqV-74EMeNiQWcg2&t=4m26s&ref=cjchilvers.com) approach to organization in his lab, which stems more from experience than theory (work with your brain’s flaws, don’t fight them). And [this guy’s system](https://youtube.com/watch?v=%5FSNiAdmA51Q&si=9g%5FcTyT7SBKqgeRH&ref=cjchilvers.com) for storing and labeling his gear is next-level (go BIG with text and labels). I promise you, getting just 1% better at this kind of thing improves your life exponentially.

The band as a brand is dead. So why are [brands still behaving like bands?](https://www.cjchilvers.com/blog/brands-became-bands/)

[When does text win over video?](https://www.cjchilvers.com/blog/when-text-wins-over-video/) When the entire world gets “video fatigue.” If you can say something in a sentence, say it in a sentence. Get to the point.

[Over 70% of consumers check their spam folder](https://martech.org/what-marketers-need-to-know-about-email-deliverability/?ref=cjchilvers.com). Just like me. Email providers have failed at this task for more than generation of consumers. But most consumers use ad-supported email providers, so where’s the incentive to improve?

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Quote of the week: “What the hell is a Letterboxd!??” — [John Carpenter](https://x.com/TheHorrorMaster/status/1839361415817376220?ref=cjchilvers.com)