> ## Content Index
> Fetch the complete content index at: https://www.cjchilvers.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Blogs aren’t quite dead yet.
- URL: https://www.cjchilvers.com/blog/blogs-arent-quite-dead-yet/
- Published: 2025-07-07T13:28:07.000Z
- Updated: 2025-07-07T13:28:07.000Z
- Author: CJ Chilvers
- Tags: blogging, ai

According to long-time content strategist (and 2025’s YouTube viral breakout) Pat Flynn, [SEO is dead](https://youtu.be/IUrRq-kEd0A?si=JBA6Gmz%5F3ilSfU6M&ref=cjchilvers.com). According to newsletter guru Matt McGarry, [ad-based newsletters are dead](https://www.cjchilvers.com/blog/this-newsletter-model-is-dead/).

So, what’s alive? If you’re an AI company, it’s the lowly blog.

According to [NP Digital](https://npdigital.com/?ref=cjchilvers.com), blog posts are the #1 source cited by Google AI Overview and Perplexity, and the #2 source at ChatGPT (just behind Wikipedia).

![](https://storage.ghost.io/c/93/30/933059b9-0a90-40a6-8ecc-04cdf152178d/content/images/2025/07/E7291745-9BBB-48CA-805F-7B7802933B52.jpeg)

I don’t know if that’s a good thing or bad thing. It’s kind of like asking a plagiarist about their favorite authors. But it does prove that blogs aren’t dead yet..at least to AI.