> ## Content Index
> Fetch the complete content index at: https://www.cjchilvers.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Commodity Failure: A Rant
- URL: https://www.cjchilvers.com/blog/commodity-failure-a-rant/
- Published: 2015-02-04T00:12:26.000Z
- Updated: 2015-02-04T00:12:26.000Z
- Author: CJ Chilvers
- Tags: photography, creativity, going amateur

I love this. A rant from a professional’s point of view about the commoditization of “average” photography and the importance of creative problem solving in setting yourself apart from the crowd.

> “People could give away cars and there’d still be a market for Porsche and Ferrari. And you wouldn’t hear Ferrari complaining about it. Because they aren’t just selling cars; they’re selling sexy, prestige, and the colour red. **You still think you’re selling photographs.**”