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# “Creativity is a Verb”
- URL: https://www.cjchilvers.com/blog/creativity-is-a-verb/
- Published: 2012-04-06T05:21:38.000Z
- Updated: 2012-04-06T05:21:38.000Z
- Author: CJ Chilvers
- Tags: creativity

[cameronmoll](http://cameronmoll.tumblr.com/post/20481241055/creativity-is-a-verb?ref=cjchilvers.com):

> Milton Glaser, as quoted in Jonah Lehrer’s *Imagine*:

> There’s no such thing as a creative type. As if creative people can just show up and make stuff up. As if it were that easy.

> I think people need to be reminded that creativity is a *verb*, and very time-consuming verb. It’s about taking an idea in your head, and transforming that idea into something real. And that’s always going to be a long and difficult process. If you’re doing it right, it’s going to feel like work.”