> ## Content Index
> Fetch the complete content index at: https://www.cjchilvers.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Creativity vs. Productivity 🥊
- URL: https://www.cjchilvers.com/blog/creativity-vs-productivity/
- Published: 2023-08-02T13:19:45.000Z
- Updated: 2023-08-02T13:19:45.000Z
- Author: CJ Chilvers
- Tags: creativity, Productivity, marketing, web design, inspiration

![](https://storage.ghost.io/c/93/30/933059b9-0a90-40a6-8ecc-04cdf152178d/content/images/2023/08/creative-v-productive.png)

I saved this from a post by [Tobias van Schneider](https://vanschneider.com/blog/?ref=cjchilvers.com), which has now been deleted. Spot on, though. 

Links are break quicker these days, which is just one more reason I need to create more of these link-sharing posts. Feel free to send me any that you think I should highlight in the future. 

Thanks! – [CJ](https://cjchilvers.com/?ref=cjchilvers.com)

[**Creators are identifying more as hobbyists.**](https://convertkit.com/reports/creator-economy-2023?ref=cjchilvers.com)  
This was a welcomed surprise from [ConvertKit’s State of the Creator Economy Report 2023](https://convertkit.com/reports/creator-economy-2023?ref=cjchilvers.com). The number of creators who consider themselves hobbyists jumped from 10% last year to 19% this year. I’ve always believed the most interesting, innovative creations come from hobbyists. It’s just more fun to create and consume for the love of the game.

[**Text shows how much you care.**](https://greycoder.com/a-list-of-text-only-new-sites/?ref=cjchilvers.com)  
Via my friend and yours, [Patrick Rhone](https://micro.blog/patrickrhone?ref=cjchilvers.com), comes this list of [text-only and minimalist news sites](https://greycoder.com/a-list-of-text-only-new-sites/?ref=cjchilvers.com). This is the ultimate in respect for the reader. My favorite of these is usually [CNN Lite](https://lite.cnn.com/?ref=cjchilvers.com). Maybe you can be an [HTMinimaList nut](https://www.cjchilvers.com/blog/im-a-htminimalist-nut/) too.

[**Chalk another one up for guerrilla marketing.**](https://twitter.com/sweatystartup/status/1681280020436664320?s=61&t=%5FK0aXcmQYpIn3AEJLK90Sg&ref=cjchilvers.com)  
I’m a sucker for these elbow-grease and shoe-leather stories of marketing. Here, a husband and wife team [spend $200 in chalk and get $500K in revenue](https://twitter.com/sweatystartup/status/1681280020436664320?s=61&t=%5FK0aXcmQYpIn3AEJLK90Sg&ref=cjchilvers.com). As an introvert, the times in my life where I’ve pounded the pavement to ask for businesses have been the most lucrative. You just have to really want it.

[**From the no-sh@t files: Programmatic ads suck.**](https://digiday.com/media-buying/programmatic-ads-pose-new-brand-risks-amid-the-generative-ai-boom/?ref=cjchilvers.com)  
When AI-generated content meets the ad model of content delivery…well, we all knew what the results would be. But for those who run their creativity-based business through nothing but Excel or Google Sheets, maybe it was harder to predict that garbage content feeding garbage ads would have a garbage result. Again, it’s all about respect — for yourself and the reader. This is actually great news for creators of good content.

[**How inspiration really works in the brain.**](https://www.fastcompany.com/90923653/heres-how-inspiration-works-in-the-brain-and-how-you-make-your-brain-more-creative?ref=cjchilvers.com)  
I’ll forgive the imprecise nature of the terms used in this article, because it’s a great introduction to what really helps us be more “creative.” This doesn't just happen on its own, of course. [Inspiration is scheduled](https://www.cjchilvers.com/inspiration-is-scheduled/).

P.S. “Creativity happens when other variables are predictable.” — [Michael Lopp](https://twitter.com/rands/status/1015072830256340994?ref=cjchilvers.com)