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# Examples of Newsletters Doing It Right
- URL: https://www.cjchilvers.com/blog/examples-of-newsletters-doing-it-right/
- Published: 2020-02-28T14:35:48.000Z
- Updated: 2020-02-28T14:35:48.000Z
- Author: CJ Chilvers
- Tags: newsletters

I keep a folder of well-designed newsletter examples going back years. Here’s some of my most contemporary favorites.

Here’s a great sign-up form from [James Clear](https://jamesclear.com/?ref=cjchilvers.com):

![The copy on this is form (located above the mast for entire site) so well-considered. It’s not “Subscribe,” it’s “I’m in!” The email address field is pre-populated with “Your best email.” And the call to action is clear in setting expectations for r…](https://storage.ghost.io/c/93/30/933059b9-0a90-40a6-8ecc-04cdf152178d/content/images/content/v1/5fb175dc7c803320180cf83a/1609579299425-8GQAGERZM2I2QRTNBQF2/image-asset.jpeg)

The copy on this is form (located above the mast for entire site) so well-considered. It’s not “Subscribe,” it’s “I’m in!” The email address field is pre-populated with “Your best email.” And the call to action is clear in setting expectations for reader. I love this opt-in form.

This welcome page from Brian Clark’s [Further](https://further.net/?ref=cjchilvers.com) is a masterclass in copywriting for an audience that might actually read a welcome page:

![](https://storage.ghost.io/c/93/30/933059b9-0a90-40a6-8ecc-04cdf152178d/content/images/content/v1/5fb175dc7c803320180cf83a/1609579300579-BOXD2ILS2S7KB15RLAGO/image-asset.jpeg)

[John Saddington](https://john.do/?ref=cjchilvers.com) prides himself on his daily writing and vlogging, and the intro to each issue of his newsletter reminds you:

![](https://storage.ghost.io/c/93/30/933059b9-0a90-40a6-8ecc-04cdf152178d/content/images/content/v1/5fb175dc7c803320180cf83a/1609579301635-8EC95QVGL1Q8TMD4I38C/image-asset.jpeg)

Here’s a great subscribe page from [The Lazy NBA](https://thelazynba.com/?ref=cjchilvers.com). The copywriting here is top notch:

![](https://storage.ghost.io/c/93/30/933059b9-0a90-40a6-8ecc-04cdf152178d/content/images/content/v1/5fb175dc7c803320180cf83a/1609579302709-X2KLLEXOSQGJBPI1TD4J/image-asset.jpeg)

There are so many more examples, and this is a topic I’d like to return to often. So, please [send me](https://www.cjchilvers.com/contact) your own examples and I’ll feature them here.

*Check out the rest of this month’s posts on* [*creating email newsletters*](https://www.cjchilvers.com/daily-posts-newsletters/)*.*