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# Give It Away
- URL: https://www.cjchilvers.com/blog/give-it-away/
- Published: 2016-09-19T18:14:35.000Z
- Updated: 2016-09-19T18:14:35.000Z
- Author: CJ Chilvers
- Tags: business, publishing

Tim O'Reilly explains on [when it makes sense to give your product away](https://signalvnoise.com/posts/306-sunspots-the-upstream-edition?ref=cjchilvers.com). This is another reason to blog/tweet/instagram/share anywhere with regularity:

> "The less people are aware of you, the better idea it is to give your product away. A lot has to do with the ratio of possible consumers of the free product who might be converted to paying customers to the total market size. If I have awareness with .01% of the target market, giving copies away to raise awareness to 10% of the market, where 10% of those might convert (1% total) is a good deal. But if I have awareness with 60% of the target market, and give my product away, with a 10% conversion rate, I’ve lost a great deal.”