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# Speed Still Matters
- URL: https://www.cjchilvers.com/blog/speed-still-matters/
- Published: 2018-04-04T01:49:52.000Z
- Updated: 2018-04-04T01:49:52.000Z
- Author: CJ Chilvers
- Tags: web design

At today’s [An Event Apart Seattle 2018](https://aneventapart.com/event/seattle-2018?ref=cjchilvers.com), Aaron Gustafson presented on why website performance is still so important.

From attendee [Jake Kronika](https://twitter.com/jkronika/status/981220371880906754?ref=cjchilvers.com):

> A 1s delay in page load can reduce conversions by 7%. Users are more concerned with speed than reliability.

> 53% of users abandon sites that take longer than 3s to load.

> Hallmarks of UX: streamlined flow, clear/concise copy, low cognitive load, fast performance.

A site called Hooked on Code has more [in-depth notes](https://hookedoncode.com/2018/04/performance-as-user-experience-aaron-gustafson/?ref=cjchilvers.com) on the talk.

What struck me is how all these years later, designing your website for the user still comes down to the most basic elements: speed, clarity, and ease of use. And just like 20 years ago, it seems like the opposite of what most websites are (or even want to be).