Be a Librarian to Your Readers: An Interview with Austin Kleon

Austin Kleon is the New York Times Bestselling author of Steal Like an Artist, a guide to help you “embrace influence, school yourself through the work of others, remix and reimagine to discover your own path.”

His follow-up book Show Your Work was heralded as how-to manual for creating and sharing steal-worthy work.

His latest book Keep Going completes the trilogy, providing a path to continue these methods of creation and sharing for the rest of your life.

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Austin and I have always written about the same topics, so we’ve crossed digital paths and linked to each other many times. I’ve never spoken to him directly, though. So, we had a lot to discuss. We could have gone on for hours.

As parts of this conversation may appear in a podcast for teachers and librarians, you’ll notice we come back to those topics repeatedly.

Please subscribe to Austin’s newsletter here. And, if you haven’t already, subscribe to mine here.



CJ: Tell me about your library past.

Austin: When I was right out of college, I got a job at a public library in a suburb of Cleveland. It was the Cuyahoga County system, which is fun for me, because I’m giving a talk for them coming up next month. It was a great job. It was a wonderful job. It was 20 hours a week and I had benefits. I went in three days a week and worked like three or four days a week. I worked pretty reasonable half day shifts. Sometimes I would do a full day on the weekend and then the rest of the time I just hung out my apartment and read and wrote. It was like one of those jobs that I’m not even sure exists anymore.

It was great for having time to write and read. But it was also a tremendous education for somebody who wanted to be an author because you learn skills that aid you wonderfully in the writing process. You learn research skills, so I’m able to track down stuff pretty quickly, which helps my job tremendously now.

Also, when working with the public and seeing what they need and what they read, it was just a tremendous wake up call because I realized that the kind of books that I really love don’t circulate. The books that I sort of had a chip on my shoulder about were going out endlessly. I spent a lot of time grabbing James Patterson and Danielle Steel books.

Now you realize that’s where the gold is. It’s in those uncirculated books and you can draw from them.

Well, that’s an excellent point. If you want to be read, there are genres and you have to sort of play along with genres sometimes in order to have a readership.

I never in a million years thought I would ever put out a book that would be shelved in the self help section, but what was interesting was I discovered that there was a self help section, and a certain subset of self help called creativity, and then figured out that there was such a thing as an illustrated gift book.

I think about working in those genres that I would have never chosen for myself when I was like in my early 20s and one of the cool things about working on them now as I’m able to do the kind of weird books that I love, but just in that genre.

I feel really lucky that I found that kind of niche because I think my books are kind of weird, especially in format. I love that trick of working in a popular genre but still having weirdness and pushing against the form.

There were just so many wonderful things that I learned working the reference desk.

It’s like a mental cross training.

Yeah. I know some other authors who started out as librarians and they all kind of say the same thing. It’s just this wonderful training.

It’s interesting being a librarian, because you have to do so many different things now. You’re working with the public. So it’s part teacher, part coach, part policeman, part social worker. Working in a public library, you really get a skill set that’s incredible. I mean, librarians just have to do a lot of different things.

I think a lot about what my life had been like if I had just gone to library school and just stayed in the library.

You mentioned Cleveland. You just went back there for the winter and you chose quite a winter.

Yeah, my wife’s family lives up here in Cleveland and so for this next book tour we thought maybe we’ll move north for a little while and see how that goes and have family support.

But you know, a funny thing happened in the past dozen years. Somehow we became Texans. I have a feeling we’ll probably be headed back down south once this tour is over.

I remember seeing your tweets from the past few years in the winter in Texas and just imagining what it was like to be in the sun in the winter.

The grass is always greener. You can you can see how I’m doing in Texas in August and I’ll check in on you in February.

You’re not going outdoors in August.

Exactly, there’s a winter everywhere in some form, but you don’t have to shovel the heat.

I was going to ask you as a joke, “what’s next?

(laughs)

How does Keep Going fit in with Steal Like an Artist and Show Your Work?

I think Keep Going is actually the best entry point if you’re coming in cold to my work. I think Keep Going is a book that will resonate with people whether they think of themselves as creative or not.

Keep Going is more of a general life book than the other two, although I think it’s obviously written for writers and artists first. I think it can apply to anyone doing any kind of creative work or anyone who needs to be more creative in their work. I think of it as the third in a trilogy as far as how it fits in.

Steal Like an Artist is the book you give to somebody who’s just starting out and needs a kickstart or a boost or something.

Show Your Work is for the person that has found their thing but they haven’t been found themselves yet — people who need to self promote or need to get their work out there.

Keep Going, while it can also work for the beginner too, is really the book for people who are trying to make a career out of creative work — people who are trying to be in it for the long haul.

It was a funny because Steal Like an Artist was such an unexpectedly huge hit with readers that I think a lot of the Indiana Jones trilogy. No one’s ever going to love anything as much as that first Indiana Jones movie.

I think that Show Your Work is probably my Temple of Doom. I think it’s a little bit more enjoyable than Temple of Doom, but it’s a harder book for people because it actually gives them hard work to do.

Well, it’s ripping their hearts out.

(laughs)

Yeah, some people say that. It’s funny, some readers are like, “Oh, I read Steal Like an Artist that made me all happy and then I read Show Your Work and it sounded like work.”

But I was thinking of The Last Crusade when I did Keep Going. I wanted to do something that sort of echoed the first book but also kind of lived on its own.

So I’m hoping that this is the trilogy. I mean I don’t necessarily think I want to do my Crystal Skull.

Crystal Skull is something you’d be kind of forced to do. It doesn’t occur to you.

Right, someone dangles dollar bills in front of you or something. I really think I love the way these books kind of work together and I could see them in a box set. I just am really excited.

We joked before about the “what’s next” question and I really hope that the next book can be maybe in the same genre but I’m hoping to go somewhere else. I can do something else now — something un-square maybe.

Speaking of un-square books, what books are you into right now?

I’m trying really hard to diversify in my genres with reading too. I try really hard during the day to read nonfiction. Just because that’s when I can make notes and underline.

I try at night to read fiction or comic books. I really like to read graphic novels and comics at night and then maybe poetry, but often something more narrative to enjoy and then knock me out at the end.

I’m reading Andrew Sean Greer’s Less, just like everyone else. It’s about an author who’s about to turn 50 and he just broke up with his lover. He decides to take every speaking gig that he’s been offered and travel the world. It’s just really funny and really well written. So I’m really enjoying that.

I just read Susan Orlean’s The Library Book. Funny enough, I took a trip to Los Angeles with my family. And if you’re a former librarian or current library and you’re going to Los Angeles that’s the perfect book because it’s about the LA Public Library fire and the 80s. But it’s also kind of a love letter to libraries. And, in particular, if you’re flying from Cleveland to Los Angeles, it’s the perfect book because Susan Orleans is actually from Shaker Heights. Cleveland plays a little role in that story.

The other book I really love this year is Werner Herzog: A Guide for the Perplexed. It’s a series of interviews he did with Paul Cronin that Paul Cronin assembled into this book-long interview. It took me forever to finish that book because every page is full of like Herzog’s wild poetry, or some sort of unbelievable story.

Elizabeth McCracken’s Bowlaway is like a good old fashioned novel novel with just awesome sentences. I just love that book. And she’s an Austinite.

We ran into each other at a festival in Albuquerque recently and she’s just a great. Her and her husband Edward Carey, who also put out a really good book last year called Little, are one of the most interesting couples in Austin. They’re really a dynamic duo. I got to see them together at the Boston Public Library recently, and it was just a wonderful night.

I know you’re a music guy. I thought Jeff Tweedy’s memoir Let’s Go (So We Can Get Back), once he gets over his “aw-shucks I’m writing a book” (laughs), that book is really good.

I mean, it has a lot of the things that preoccupy me like parenting, the creative process, imitation, what it’s like to go from being a fan to having fans. I thought the way he handled his drug addiction was actually intelligent and heartful. I love his message about how art doesn’t have to come from pain and suffering, but artists are lucky in that they have something to do with their pain and suffering. I thought his perspective on creative work was really great.

I’d really love to read a book about his relationship with his two sons because I know Spencer and Sam are both creative guys. Spencer plays the drums and has a career going, and I’m interested to see what those kids do.

That’s always really interesting — the kids of creative people and how parenting even gets done.

I’m obsessed with this question right now because I have a six and a four year-old. I feel like I got really lucky that I either knew personally, or knew of, creative dads, and moms for that matter.

There have been so many good creative mom memoirs lately like artists memoirs like Sally Mann’s memoir. Amazing. Maggie Nelson’s The Argonauts is amazing. It’s a fiction book but it’s insightful. Jenny Offill’s Dept. of Speculation.

Those kind of mother books and art books helped me think a lot about being a dad too. I feel like I got lucky and had these creative dad role models who I was able to kind of look up to tell me that, “Hey you can be an involved dad and a good writer or a good artist.”

If you’re a writer and you get deeply involved in your work and your creative process, that’s setting a great example for your kids.

I think so. I think every writer has to deal with that awful Cyril Connolly line, “There is no more sombre enemy of good art than the pram in the hall.” You know, the stroller in the hall is the enemy of art. I think we’re still kind of battling that as a culture.

That’s only true time-wise. It can definitely expand your horizons. I think you start to see things as a kid again.

I think it was JG Ballard who said exactly that. He was a widower and an alcoholic. I mean he had his own problems, but he was a dad who talked about how he just thought the pram in the hall thing was the biggest load of crap. He felt like being around his kids gave him a whole different perspective and that’s exactly what has happened to me.

I want to echo to other parents to see their kids as not just vampires of time and energy, which they definitely are (laughs). They crack your whole perspective open and they make you vulnerable and they make you re-learn things and they really can show you a different perspective.

Just to be perfectly concrete about that, taking a five year old to an art museum, for an artist, it’s just a wonderful education in what captures the eye — how you look at art, what is art or isn’t art.

My kids used to look at the building itself and find it sometimes more interesting than the art on the wall. They would look at like the air conditioning grates.

One time I was in the Art Institute in Chicago and I was just like blown away. I think it was maybe my second trip to the Art Institute. I was walking around and I was just blown away by all the work. I had that kind of euphoric moment where I was just walking around like, “Wow, isn’t this great?”

I saw this really strange sculpture in the corner. It looked like some sort of futuristic space device that some artist had made and put in the corner. I kept looking at it and I couldn’t find a museum label for it. I just kept looking at it. I was like, “Wow, this is really interesting. I wonder what this is.”

I asked the guard, I said, “What is this piece? What Do you know about this piece?”

She looked at it. She looked at me with this pitying look. She said, “That keeps the paintings from melting.” (laughs) It was the air conditioning.

That is exactly what the art museum is supposed to do. It’s supposed to make you look at the world in a new, different way, and to notice things that you would not notice before. That’s what I think kids can do.

You have one of the most interesting newsletters out there. What drew you to that format and keeps drawing you to that format?

I have a friend named Hugh MacLeod, and Hugh’s alter ego online is Gaping Void. Hugh told me at least half a decade ago or maybe even 10 years ago…

During his Ignore Everybody days?

Yeah. At one point he told me that his mailing list was the size of SXSW.

He had this brilliant format where he would he put out this newsletter for free, but then he always had a piece of art to sell at the end.

Hugh was always a step ahead. He saw that blogs were going to come back. People were going to get tired of social media. Even if they didn’t come in the [same] numbers, people were going to start blogging again, because there’s a freedom in blogging. There’s something beautiful about having your own turf. I know you know that and I know that you’ve written about it, but newsletters felt a lot like what blogs used to feel like.

I think I started my newsletter back in 2013 right after Steal Like an Artist came out and right before Show Your Work came out. You know, you’re like, “Oh, well maybe I’ll start a newsletter and that’ll move more books.”

But pretty soon, because my books were lists of 10, I thought maybe I should just do a list of 10 every week. Once I found that particular format, the newsletter sort of took off.

It became something like what my old blogs used to be like. If you go back in my archives to 2006, my blog was a lot like all blogs were back then. It was just a list of links to cool stuff. So the newsletter, in a way, became what the blog used to be, which was a way to collect all my interests in one place and point people towards them.

Then this funny thing happened where I went back to daily blogging again. Well, a couple of things happened, but the newsletter really happened as a kind of like, “Oh, here’s an interesting format that everyone hasn’t tried yet that could be really powerful because it’s not social media and you own all the addresses.”

It turned into its own interesting format and now it’s my favorite thing to do. Thursday is my favorite day. That’s the day I put together the newsletter. I know there are people who read my newsletter that probably haven’t read my books. It’s only a matter of time till I get them (laughs).

At the bottom of the newsletter, like Hugh, you have something to sell them, although I have to wonder why you haven’t gone into things like courses.

I’m lucky because I make a really decent living off my book sales and speaking, so, in some ways, it’s just to keep my life uncomplicated.

I don’t sell a bunch of merch, which would be an easy thing for us to do. I don’t do online courses yet simply because I like the uncomplicated. It just seems like a lot of work (laughs).

My wife and I live below our means and I really try to maximize my time with the kids because they’re so little. We’re just kind of waiting for the kids to ease up a little bit, but I also have the feeling that if you wait they’ll be off to college, so we’ll see what happens.

I’m also really old school. Probably laziness has something to do with it. I’m fundamentally a lazy person. I really don’t want to work very hard. I want to read a lot and I want to write a lot and that’s pretty much it.

Is the daily blogging mostly for you? Or are you trying to build an audience for too?

I have a critical mass now of audience members. I do believe that people have natural-sized audiences. I’m never going to have The Rock’s audience. No one will. There are levels in which you feel like, “Yeah, this is about the right size.”

I mean, I would love a bigger audience. Who wouldn’t? But I’m also just willing to be patient and let it play out.

I started daily blogging in, I think it was October of 2017 when I went back again. I was like, “Okay, I’m doing this, I’m formally doing this.”

What happened at the beginning of 2017 was I started diary-ing. I kept I started old fashioned diary again, and I do like three to five pages of an old school diary.

I write about my day. I write about what I’m reading. I write about what the kids are doing. Sometimes I’ll make collages and sometimes I’ll draw so it’s my notebook. It’s a daily notebook. But it really functions as a diary.

Doing that was such an amazing. It just got my chops back up, you know, because it had been three years since I’d done a book and I knew I was out of practice with writing. So the diary was the first part.

And that “what’s next?” is eating at you.

Yeah, exactly. The “what’s next” question was eating at me every single day. I just thought that things really went well for me when I used to just sit down every day and try to write a blog post. I was like, “Let’s just do that again.”

I’ve sort of been doing that ever since. I have missed a few days but I’ve sort of done that ever since. The combination of those two things led directly to Keep Going. Now I am the biggest proponent of daily writing — some kind of daily habit. I just think that you cannot beat it.

I think there were two people that inspired me the most, and they seem like odd fellows to put next to each other, but I think they actually work really well.

The first is Thoreau. Here’s a guy whose life’s work really was his journal. What Thoreau would do is he would just go on these epic walks. He would walk for half the day. He’d walk for four or five hours at a time and then he’d come back and he would write about his walks.

He would keep a notebook on him and scribble ideas while he’s walking around and then come back and write about his walks in his journal. Then he would take those journals and turn them into lectures. Then he would turn those lectures into his books.

What was interesting about Thoreau for me is that he really felt like, “If I could just give my journals to people, that would be the best expression of my life, because that’s what my life is.” So reading his journals was a big deal.

The other person who inspired me, who has Chicago roots, is David Sedaris. His system is actually very similar to Thoreau’s. Their days are just reversed. What Sedaris does is he keeps a pocket notebook all day, like Thoreau, but when he wakes up in the morning, for a couple hours, he’ll work on his diary.

He’ll take a look at his pocket notebook and whatever is interesting in there — that’s what he’ll write about. For the rest of the day after he writes in the morning, he’ll walk around and pick up trash by the side of the road for eight hours. That’s what he does with his time when he’s not on the road. He just walks around all day and picks up trash.

I was just like stunned. Here’s one of our most famous American writers who’s, by his own admission, wealthy and spends half his day picking up trash so much that he’s known in his village as the trash-picker-upper guy more than an author. His village named a garbage truck after him.

I thought about it and that trash-picking activity is a lot of what he’s done with his own work. If you think about it, what Sedaris, in a lot of his pieces, does is he sort of picks up the debris of life — those things that most people either overlook or toss out — and he weaves them into stories.

The thing I found out about his practice that I didn’t know is that he is a graduate of the Art Institute of Chicago so he actually has a visual training. He’s trained in the visual arts. His diaries are actually all hand-made. He has somebody bind them together. Every season, he prints all of his diaries out from the from the computer. Then he binds them. Then he illustrates them with all this ephemera he’s collected from a trash walks. He’s actually a very visual guy, and I found that really fascinating.

I found Thoreau and Sedaris together gave me this repeatable formula for producing work. If you keep a notebook constantly throughout the day, just write down anything that’s interesting. The next morning, you just look through your notebook, and you’re like, “Oh, yeah, I want to write about that.” Then when you’re done writing in your diary, usually you have something to blog about, or you pick up something else in your notebook that you want to mention.

What those two writers gave me is a way to keep going indefinitely with my own practice, because that was really what I was missing as a writer. I was missing this kind of infinite system for producing work. I think that’s what every artist needs. They need some sort of system that will pull them through their days and through their career.

Now my creative life is very simple. I keep my notebook and I keep my diary and I go to my blog every day. Then I put out my newsletter every week. Things happen out of that. Having a system is what I’ve always needed. That’s what I have now.

Is there a line you draw in what you share?

Oh, that’s a really good question. Um,

I’m asking because having read Show Your Work again, it seems that there is a line there that you draw. I just can’t figure out where it is for most people.

Well, I think it’s personal. I think the fundamental thing that was misunderstood about Show Your Work is it felt like people who read it were like, “Oh, I need to share everything.”

Some people who read it thought it was a call for being completely open and setting up a webcam on your desk and broadcasting 24-7.  That was not what that book was supposed to be about.

That book was supposed to be about intentional sharing, thinking about what you share and doing it in little bits and pieces over time so it could turn into something interesting. That was my intent anyway.

As far as what I will share and what I won’t share, there are definitely some things now because I write about being a dad a lot and my oldest son Owen and I, he’s six, do a lot of collaborating. I’m really sensitive about how much of him I share online. I don’t share my son’s faces anymore. I don’t. I think they deserve privacy.

He should be allowed to determine what his digital life is.

Exactly. I share a lot of what Owen makes and I wonder about that sometimes. He’s into it. He sort of understands right now, but I’m sure at some point it might come back around to bite me.

The thing that I’m really sensitive about right now is that I show my son’s bodies online. I show them from behind, working on something, or from an angle where you would never be able to recognize them. You can tell they’re my sons and they’re working on something.

I had an experience recently that made me rethink a lot about sharing with them. As I mentioned before, I’m very lazy. There needed to be a book trailer for Keep Going for whatever reason, and I was thinking about this handwritten book trailer. I thought to myself, you know, Owens fingerprints are sort of all over this book. I should just get him to write these cue cards that I want to show up at the beginning of the trailer. We did it in 10 minutes at the kitchen table with an iPhone.

I just cut it together with iMovie and the laptop while he was taking a bath. He would give me his input and that was it. I shared it online. Most people thought it was cute and really liked it but one or two teachers mentioned how Owen was holding his marker.

Owen holds his marker in this really strange way where it’s as if you made a fist. If you extend your fingers and just put your thumb with your index finger. He holds his pencil like that. You can watch the book trailer if you want to see it, but he holds his pencil in this very particular way. It looks like it would be uncomfortable except his handwriting is like better than most adults that I’ve seen, so I never felt the need to correct him.

There were all these comments from people about, “You know, you will need to fix that because later he’ll….you should see a doctor because that might cause him…” It’s all this false interest.

They don’t really care and they may not even believe what they’re saying.

They’re saying they just want to say something, right? There’s a piece by Paul Ford that I go back to over and over again. He coined this phrase for the internet and it’s “Why Wasn’t I Consulted (WWIC).” I think of this all the time now when I interact with strangers. Paul writes about how that’s the fundamental question online. Why wasn’t I consulted?

I had this moment where I thought, my six year old is this wonderful, brilliant, creative, interesting kid. The idea that there were strangers online commenting on the way he held his marker just sent me into this rage for a day. I’ve never wanted to destroy a stranger so much. They were teachers, some elementary school teachers in my Instagram comments, but I was so upset. I thought it was so benign. I thought showing his handwriting would be like cute and benign.

Because it is.

Because it is. But the internet found a way to turn it into something that was kind of awful. I thought it was a really good lesson. You simply should not share things that you cannot deal with being picked on online. The things that are closest to you, you should probably keep them close to you. Some things just can’t be exposed to the caustic online air.

Now would I do it again? I don’t know. That was one really mundane instance and it could have been so much worse, when you compare that to the awful stories of what women or people of color or queer people have to deal with every day online. It does not compare it all. But for me, it’s an illustration of how something you think is so benign can just turn into this personal, ickiness online.

Another great argument for newsletters and blogs.

Yeah, exactly. Right? An argument for an audience that is more intimate or invested.

Is there anything you want to say to teachers or librarians that we haven’t covered?

I was raised by teachers. My mom was a Home Ec teacher and then she became an administrator. All my aunts were teachers. My dad was an associate professor for Ohio State. So I kind of was raised…I think teaching is in my blood.

But libraries have always been a natural haven for me. I think that the librarian perspective has been a lot more influential in my life than your traditional teaching perspective. What I mean by that is, I try to parent like a librarian.

I really feel that my role as a parent is less about having a lesson plan or things that are going to be on the test later. I’m not saying that this is what teachers do. I’m saying that this is our cartoon of teaching. My mental map of what I do as a parent is not that I have all this knowledge in my head that I want to transfer to my kids.

The map I have in my head is that I see myself as a kind of resource for them. I like to think of myself as their librarian. That can be as simple as having a bunch of books in the house. I’m creating a space in which they can learn for themselves, or I create experiences in which they can access what they need to access. I really do think things go better for me when I think of myself more as a librarian and less as kind of authoritative teacher if that makes sense.

That makes nothing but sense. That’s going to be a huge takeaway for me.

Just to kind of blow it open a little bit more, I want to be more like a librarian for my readers than a teacher too. That might be one reason why I haven’t done online courses yet. I want people to feel like I’m just a fellow student.

I’m just someone who’s on this trip with you. I’m just sharing what I’ve learned. Take it or leave it. I’m trying to create this resource for you that you can take as much or as little as you want. I don’t have a lesson plan or anything I’m trying to divulge.

I’m just trying to blow up in the world for you a little bit. I’m just trying to give you a world that you can step into and take as much or as little as you want.

That might be the new philosophy behind my blogging. Thank you so much.

You’ve given me a lot to think about. There are a couple of libraries on this tour. So hopefully I can hopefully I can take a little bit of that…

Library tourism?

That is my favorite thing. Yes. Well, I have a feeling, CJ, that we can talk forever.

Good luck on your tour.

Thank you.

Read more from Austin Kleon on his site, in his newsletter, and in his books.

Seth Godin to the World: You’re Still Not Blogging Daily?!

Seth Godin has moved to Wordpress, which has prompted him once again to tell us about the importance of blogging daily on his podcast.

“I’m encouraging each one of you to have (a blog). Not to have a blog to make money, because you probably won’t. Not to have a blog, because you’ll have millions and millions of readers, because you probably won’t. But to have a blog because of the discipline it gives you, to know that you’re going to write something tomorrow. Something that might not be read by many people—it doesn’t matter—it will be read by you. If you can build that up, you will begin to think more clearly. You will make predictions. You will make assertions. You will make connections. And there they will be, in type, for you to look at a month or a year later. This practice of sharing your ideas to people who will then choose or not choose to share them helps us get out of our own head, because it’s no longer the narrative inside. It’s the narrative outside, the narrative that you’ve typed up, that you’ve cared enough to share.”

To find this even more inspirational, you may have shrug off the fact that Seth spends hours every day coming up with a single post to publish (no one I know has that kind of free time). But what really gets to me after hearing this podcast a few times is that thought about the “narrative." I can’t deny the truth in that.

Nothing has been healthier for my idea generation than to throw out ideas. Once they’re in the public, they feel completely gone. I’m free to come up with new and better ideas. And I do.

When I don’t put those ideas out into the public, they fester. They cause uncertainty and anxiety. They kill the possibility of new and better ideas.

Maybe I need to create the time, even at great cost, to blog more often if it means I can regularly free my brain of festering ideas. Maybe I shouldn’t say maybe: it seems like an invitation for this idea to fester.

The Book Hiding in Your Blog

Patrick Rhone:

"Derek Sivers is writing a book about surviving in the music industry right in plain sight. Every post he’s made to his blog in the past several weeks is a chapter around this topic. 
I not only have done this as a writer but I support it as a reader. I love the idea of being able to purchase a nicely curated and packaged collection of ideas. I don’t have to dig through a blog’s archive or skim through a category to get to the stuff I want. The author has done if for me and that is work worth paying for."

Obviously, this is also what I do, but not in the same way. I don't think in chapters. Some people do, and maybe it's a skill I could learn, but most bloggers I've seen who try this end up posting structured, formulaic chapters that look like chapters for a book (not self-contained ideas). Derek, Patrick, and Austin Kleon don't have that problem. They are the exceptions in my experience.

Here's the struggle as I see it: If you think in short posts, like I do, there's an enormous amount of work to do to piece together a book from all the random thoughts. The upside is that your readers will tell you which of your ideas resonates with them. Just look at your stats once in a great while. It's throwing spaghetti against the wall and seeing what sticks.

I recently spent six months thinking about a post, drafting several versions, and finally posting it. It got a spattering of replies, but most of my audience yawned and moved on to a post they loved that took an hour to write. You never know what they'll love until it's posted, so it's become important to me to get all those ideas out there as quickly as possible. I wasted six months on that lousy post!

Posting in chapters makes the end product very easy to create, but if it doesn't resonate with the reader, no one will buy your book or your buy into your message. It's a riskier model, with the potential for burn out (single topic blogging can do that) or wasted time (time taken from projects you care about that would resonate with readers).

I don't think there's a right/wrong path here, though. As long as you're creating something, you're doing better than the majority. Try both, see what fits, then do the other anyway. It's just blogging, and it's not going to hurt anybody. You might even like it!

 

I wrote this in 15 minutes. But I don't see it going in any book. Was it wasted?

Welcome Back Blogging?

From the iA blog (I really wish they had included the writer’s name):

“There seems to be a weak undercurrent of old and young bloggers like us that feel sentimental or curious and want to bring back blogging. Blogging won’t save the world. But, hell, after two weeks now, we can confirm: it feels great to be back on the blogging line. If you are one of those old or young bloggers, please join in. Drop Facebook, drop Twitter and drop Medium for original thought. Own your traffic. You can use them to engage in discussion. But don’t get lost in there. Write daily. Publish as often as you have something to say. Link to other blogs.”

The why is clear: social media is messing us up as people and as a society.

But the how is a little more complex, especially if you’re new to blogging (this includes photo bloggers too). There seems to be two camps in the blogging world right now about what "works."

The pros advise that long-form writing (going deep into a subject) is the best way to get any real attention and deal with the way Google, Facebook and Twitter have transformed how information is consumed online. You post something epic once in a great while, and promote over and over. Attention spans are shorter and readers aren’t using RSS anymore. If you want attention and sales, you have to go out and grab the attention, then offer something with extreme value to get the authority to sell something. They’re correct.

The hobbyists (and one prominent pro — Seth Godin) profess that it’s the opposite that has the most positive impact on your life and mental health: short-form writing, and just getting your ideas out there. They’re correct.

I’ve been thinking about this in my own life and career for the past month and I think I’ve come up with a theory: one is a business model, one is a life model. 

Why Tumblr Was the Best

Shawn Blanc (in his newsletter): 

"Tumblr encouraged you to post anything and everything: quotes, links, conversations with friends, photos, videos, articles, etc.
On the one hand, this led to tons of Tumblrs being the online equivalent of an angsty teenager’s messy bedroom. But on the other hand it also encouraged folks to put stuff out there day after day.
For the most part, I am an advocate for the idea that constraint breeds creativity. But sometimes the constraints need to be removed so you can just get unstuck.
And that’s something Tumblr got absolutely right. Because Tumblr had all sorts of various post types, there was no right or wrong thing to publish. You could share anything you found to be interesting or special or unique or funny or helpful, no matter the format. It all counted. You didn’t even need to have a title."

Shawn is absolutely right. I've tried every major consumer CMS and several (universally horrible) enterprise CMSs. Tumblr is the best CMS I've ever used for sharing anything online. It isn't even close.

I miss it constantly.

I don't feel like I left it as much as it left me. I was willing to pay whatever they were willing to charge. But instead of going after millions by charging for their product, they went after billions by turning their users into their product. Just like Twitter.

How's that working out?

As for the part about constraints, I've always stressed constraints in creating art, not necessarily sharing art. There were certainly design and function constraints all over Tumblr, so I wouldn't say it was free of constraints. It just made the sharing frictionless, which is something desperately needed outside of the social network walls today.

Austin Kleon on Blogging Daily

Austin Kleon has been trying to make daily blogging a habit. He's been on a streak since October 1st, and he just posted about why he's doing it and the results so far:

"Maybe most surprising, is that my posts have gotten, in my opinion, much deeper and more interesting. I used to scramble on Thursdays, trying to come up with a good blog post so I could post it at the top of Friday’s newsletter. Often I would cop out, write something quick and pat, and move on. Once I started daily blogging, not only did I have more to link to, it’s actually better stuff — some weeks I have a tough time deciding which post gets top billing in my list of 10."

Lots of great links in this post too.

 

The Message vs. the Book

Being published by a big time publisher does not mean you’ll be read by a lot of people. You could probably reach more people with your message through a blog or podcast. Actually, you could probably reach even more people through someone else’s blog or podcast, or even Youtube channel (which is getting huge, but as a closed, monopolistic system, I urge a bit more caution).

I believe in the gravitas of books. I believe it changes perceptions about an idea and the person behind it. But I don’t believe it spreads a message best.

Neuroscientist Sam Harris (author of 5 New York Times bestsellers) recently stated that it would take him years of marketing his books to equal the same audience he gets every week on his podcast. The reach isn’t even close. But he doesn’t stop making books.

The ability of the book to clarify a topic in the writer, photographer, and reader’s mind is still without parallel.

It’s just not where you go for an audience. 

Podcaster Pat Flynn encourages people to get into podcasting no matter how small the listenership:

“If you were to create a podcast and you only have 200 people listening for example — imagine a room full of 200 people, that you’re standing in front of, and they’ve come there to see you and listen you and listen to your message. And this happens every single week. That really puts that 200 people in perspective."

Blogging and podcasting are great at spreading a message. The book is still the best home for the message.

An Argument Against "Deep Work"

Deep Work is all the rage, and has been for a few years. It's refreshing to have some push back against it, if at least to have some diversity of opinion.

Tiago Forte, a productivity consultant, was recently interviewed for the Evernote podcast. He opposes the concept of deep work:

"You know, I get it. People are feeling frazzled and just scatterbrained and all these things. But I really think this idea that you’re sort of this monastic knowledge worker, that you’re going to enter your chambers and just think deeply for hours and hours and hours on end, is a holdover from that freelance specialist mindset. And following up on that idea of a generalist as a freelancer, to do that effectively you need a portfolio. You can’t have just one narrow skill that you do."
"If you look at the history of manufacturing, one of the great, great insights that took decades and decades to discover was small batches, right? That was one of the key breakthroughs to better quality, to speed, to more throughput, to more profitability in manufacturing. And then you go to knowledge work and you have the deep work thing, which is another way of saying big batch sizes. Deep work, spending hours and hours in deep flow, is a big batch size. So it’s like we’ve completely gone against decades of experience in manufacturing."

I think I understand what he's saying, but I'm not sure it opposes deep work as much as he thinks. Plus, I think Cal Newport was arguing that small batching was a good thing for "productivity," but a bad thing for deep human thought, which in turn became scarce and, therefore, more valuable.

I could spent hours crafting a single, long weekly blog post that would serve me better in terms of Google SEO and, later, compiling easy ebooks to sell. That would be deep work. It would take hours of concentrating. It's what every expert says I should be doing (and they may be right).

Or, I could write short blog posts (like this one) that get an idea that's churning in my head out into the world quickly. Done daily, it gives the reader much more variety in subject matter to read, which it seems, the reader does prefer. It's a process. It's a habit. It's what Seth Godin would recommend. It's not necessarily deep work.

I could still compile ebooks or courses from shallow work (or any long-form material), but it would require deep work at the other end. For instance, I put the last 400+ posts from this blog into Scrivener. It will take weeks (maybe months) to combine posts by subject matter and edit them into chapters. That's a huge amount of deep work, but it happens all at once and it's based on many small batch tasks. This obviously works for someone like Seth Godin.

Not so much for me. As an aside, that project isn't going so well, as it's creating something like 12 small books of no consequence, rather than a cohesive compilation like A Lesser Photographer. That's OK. It's more data. It's tells me that what I did in those 400 posts didn't work as well as the previous 400. Maybe I'm more of a generalist now, like Tiago. Or, maybe it's time for a change.

He may also be saying that the work really isn't just the product. It's everything that goes along with it. It's the dozens of tasks that have to happen to make the posts and books happen. None of that is deep work, nor should it be.

It's great food for thought. But, I wouldn't want to small batch the thought.

 

Listen Up!

When big name politicians run for office, they start by announcing a "listening tour." This is bullshit. It's really about determining if they have the financial support and popularity to viably run for the office.

What if it wasn't bullshit, though?

What if you could start a listening tour for what you do (or want to do better)? Where would you go and who would you talk to?

Starting in June, I'm doing a listening tour through the midwest. It's going to be about connecting with target readers I've known mostly online. I want to listen to them in person to find out what they need.

It's the world's first real listening tour!

Nothing beats meeting people in real life to find out what the online surveys won't tell you.

 

Eric Kim Quits Instagram for Blogging

From Eric Kim's blog:

"Why? I realized it was a major distraction in my life. Rather than focusing on what I do to create real value (blogging) I wasted my precious energy on how to optimize my follower count."

Generally, I don't like to announce when I quit doing things or change up my publishing formats anymore. It's not interesting or applicable to most readers. I just do it and move on. But, Eric's post is an exception to this rule, because he's helping people.

It may sound counterintuitive to leave Instagram for blogging, when most photographers have done the opposite, but that's the point. "Different is better than better." Zig when everyone else is zagging.

He's focused on a goal and he's eliminating anything that gets in his way. Instagram was getting in the way of creating (both in terms of time and mental health), so he's eliminating from his life.

Eric posts way too many blog posts everyday for me to keep up with. I couldn't read them all if I wanted to. But 1 out of a 10 resonate with me. And if he publishes 50 posts a week, that's 5 posts every week that reach me in a personal way. That's way more than any photo publication I can think of.

It's no wonder he says he now makes about $200,000.00 from his ideas about photography (most of it coming from workshops). He becomes more influential and valuable with every blog post and he knows it.

Eric invited me a few years ago to dinner with one of his workshop classes. I can attest they were having a great time. I suspect there would be twice as many people this year trying to get into that workshop class.