> ## Content Index
> Fetch the complete content index at: https://www.cjchilvers.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Thanks for the advice!
- URL: https://www.cjchilvers.com/blog/thanks-for-the-advice/
- Published: 2023-07-12T12:36:34.000Z
- Updated: 2023-07-12T12:36:33.000Z
- Author: CJ Chilvers
- Tags: announcements, newsletters

![](https://storage.ghost.io/c/93/30/933059b9-0a90-40a6-8ecc-04cdf152178d/content/images/2023/07/sp23eMl.gif)

I don’t like analyzing personal newsletters. They’re whatever their creator wants them to be.

There’s no rules.

That goes for mine as well. But I am interested in looking back every year or two to check in on what you think.

I don’t nitpick. I don’t scrutinize. I just want the big picture: what were you into?

## Here’s what you’ve taught me this year:

1. No matter what you think of the length of blog posts, you prefer shorter emails. Noted.
2. You didn’t seem to care about email format as much as in the past. I think Substack has started to break the assumptions of what a newsletter should be.
3. Fun and “inspirational” topics got the most responses. Replies are my favorite metric.
4. However, a more tactical topic, [35 Lessons from 35 Years of Newsletter Publishing](https://www.cjchilvers.com/blog/35-lessons-from-35-years-of-newsletter-publishing/), was your favorite post of the past year or two.
5. You generally love lists. I mean LOVE them. I can’t blame you. I do too.

## Things I believe I did right this year:

1. I finally conquered consistency. I publish every day, but never consistently in public and under my own name, until this year.
2. I starting getting membership revenue even though I don’t offer memberships. People found a way.
3. My audiobook is 1/3 done. It’s part of my project to package each of my books in all possible formats for one price — independently.
4. I appeared on more podcasts.
5. More people subscribed to the Van Halen Encyclopedia, my guilty pleasure project.
6. Offline content strategy work increased almost too much — leading to some of the bad results below.

## Things I believe I did wrong:

1. My offline work seriously ate into my online work, negatively affecting…everything.
2. Promoting my last book in the Derek Sivers style didn’t work in the long run.
3. I’m glad I moved to Ghost, but I didn’t do enough work to transition the site seamlessly. I’m seeing some negative consequences from not tending to my garden around here.

![](https://media.tenor.com/aY9vxHGFHN0AAAAC/die-hard-oops.gif)

I won’t tell you what I’m changing. I’m just going to do it and we’ll check in again next year.