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# Trust Without Metrics
- URL: https://www.cjchilvers.com/blog/trust-without-metrics/
- Published: 2021-03-15T13:40:12.000Z
- Updated: 2021-03-15T13:40:12.000Z
- Author: CJ Chilvers
- Tags: marketing, business, newsletters

From [Maneetpaul Singh](https://world.hey.com/maneetpaul/why-metrics-are-hurting-creators-6a209d83?ref=cjchilvers.com):

> “Our inboxes are a sacred place. As someone who’s purchased several digital products before, I buy from people I trust. Being thrown into an automated sales sequence is the last thing that builds trust.“

The problem is that it works.

Only for now, and only for short-term sales, but it still works. As long as that’s true, short-term thinkers (which is just about everyone who needs to keep an eye on quarterly numbers to keep their jobs) will stick with the status quo.

> “Email marketing in the creator economy has become toxic.”

This is the bigger point for me lately. Concentrating on metrics is bad both ways — for the customer/reader and the creator.

I don’t like the word “toxic,” as it’s often overused and misused, but I agree if it means that concentrating on the short-term payoffs will burn you out. Some creators are OK with burn out, if it leads to a decent retirement plan, but I don’t think anyone reading this wants to be shallow, burned-out creator…or person.

Invest for the long term in everything. It’s old, obvious, and rarely-taken advice.