> ## Content Index
> Fetch the complete content index at: https://www.cjchilvers.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Why it’s 1995 again
- URL: https://www.cjchilvers.com/blog/why-its-1995-again/
- Published: 2026-02-14T14:41:50.000Z
- Updated: 2026-02-14T14:41:50.000Z
- Author: CJ Chilvers

Rob Kelly was nice enough to have me on his new podcast, [Media and the Machine](https://mediaandthemachine.transistor.fm/episodes/draft-of-cj-chilvers?ref=cjchilvers.com). Unlike most of the podcasts I’ve been on recently, this one goes deep into my actual job: content strategy for tech companies. Here’s a summary of what’s covered:

> Why small creators may move faster than big companies in the AI shift  
> Why this moment feels like the early internet — and why curation wins  
> Why email still drives the highest ROI in media and B2B  
> Why many big companies are using AI to cut costs, not grow revenue  
> Why ads are likely coming to AI tools — and one way they might not  
> How CJ would launch a content business today  
> Why human trust still closes deals, not AI  
> Why humanized content beats automated personalization  
> Why you don’t need 1,000 true fans — you may only need one  
> Why trusted editors matter more as AI floods the web

Give him a subscribe. He put so much work into the editing of this episode, he managed to make me sound *way* smarter than I actually am. I can only imagine the amount of “ums” he left on the cutting room floor.