> ## Content Index
> Fetch the complete content index at: https://www.cjchilvers.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Why Your Photo Blog May Be Failing
- URL: https://www.cjchilvers.com/blog/why-your-photo-blog-may-be-failing/
- Published: 2013-01-13T15:33:00.000Z
- Updated: 2013-01-13T15:33:00.000Z
- Author: CJ Chilvers
- Tags: photography, blogging

I love this [classic post](http://gapingvoid.com/2010/06/14/wmabf/?ref=cjchilvers.com) from Hugh MacLeod. The mantra I always repeat to myself is “your blog is not about you.” It’s about what your readers are after. Hugh agrees in his own words:

> “Nobody’s rea­ding your blog because of your art. They’re rea­ding your blog because THE PERSON YOU ARE ins­pi­res them…They’re rea­ding your blog because the way you approach your work ins­pi­res them. It sets an exam­ple for them. It stands for something that reso­na­tes with them. IT LEADS THEM TO SOMEWHERE THAT THEY ALSO WANT TO GO."