> ## Content Index
> Fetch the complete content index at: https://www.cjchilvers.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# You Need 2 Things
- URL: https://www.cjchilvers.com/blog/you-need-2-things/
- Published: 2021-03-08T18:02:22.000Z
- Updated: 2021-03-08T18:02:22.000Z
- Author: CJ Chilvers
- Tags: copywriting, marketing, business

Whenever I write copy for a marketing campaign or new product, I ask for two things:

1. Who is the audience?
2. What is the goal of this piece?

It’s rare to get a straight answer for both — even from billion-dollar companies (*especially from billion-dollar companies*).

Both are required for success, because both define success.