The $200 plastic box opportunity
If you ever needed an example of the increasing importance of personal brands in the AI era, I’ve got a whopper. Over the past few months, I’ve noticed something that construction professionals and jewelry makers on Etsy have in common: they’re always looking out for better ways
Why it’s 1995 again
Rob Kelly was nice enough to have me on his new podcast, Media and the Machine. Unlike most of the podcasts I’ve been on recently, this one goes deep into my actual job: content strategy for tech companies. Here’s a summary of what’s covered: Why small creators
Fix your roof when it’s raining.
Tis the season for overwhelm. Often, in times like these and when being pushed to their limits, creatives will seek help and hear this age-old advice about when to adjust their processes, “Fix your roof when it’s sunny.” This is not helpful. Here’s the problem: Roofs don’t