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CJ Chilvers

I’m CJ. Join the thousands of smart, kind, and devastatingly gorgeous readers who subscribe to my no-nonsense newsletter about creativity and technology.

Recent Posts

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Can you spot vintage slop?

Slop is nothing new.  For decades, we’ve been taught to avoid clichés and jargon in our work. AI just made the list of slop-coded words a bit longer. You might be surprised by the words and terms other generations questioned that we perceive as normal (and human). While

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Don’t confuse space and time.

How many times have you been told what you should put “above the fold” when creating a landing page or marketing email? It’s become my #1 annoyance with content strategy advice. Over the past 20 years, I’ve seen debates over which elements take priority, how much content can

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The Audience Neglect Era

I don’t think we talk enough about how much online publishing has shifted over the years. At a very high level, the biggest shifts I’ve seen went something like this: The Audience Deficiency Era People weren’t online enough. It was the mid-90s — a fun period of