If you’re reading this, I’m probably not doing my job. I want you to read less of this kind of thing and create stuff that makes you happy. I’m CJ. I make honest and useful books and essays at the intersection of creativity and sanity — an oasis in the creator economy.
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Just putting it out there
Publish your weird ideas in public. You never know who’s listening. Back in May 2021, I posted this idea about a guitar design to Twitter, tagging EVH guitars: I asked EVH for a Nuno-style version of the guitar (which is a natural-finish ash or swamp ash guitar body with
Surviving the Ad-pocalypse…Again
Experience is a brutal teacher. One lesson, that is almost never passed along, is that creators should avoid advertising as a business model for as long as possible. Sure, most of time, it seems like the easiest, fastest way to put food on the table, especially to a younger generation
Return of the Lazy Billionaire
I love a good lazy billionaire — or at least a person who acts like one. I’ve written about them in the past as trusted, imaginary advisors for creativity and marketing. Strategy? Funnels? Pfft. Make it. Sell it. Move on. Lazy billionaires protect their time, energy, and reputation — all of
