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CJ Chilvers

If you’re reading this, I’m probably not doing my job. I want you to read less of this kind of thing and create stuff that makes you happy. I’m CJ. I make honest and useful books and essays at the intersection of creativity and sanity — an oasis in the creator economy.

I deliver by blog, email, RSS, and your choice of social media.

Recent Posts

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You’re Doing Email Marketing Wrong

The time and money invested in email is going to the wrong places. Investing for the long-term with relationship and content marketing is the best use of your funds. But short-term-focused marketing emails still represent the vast majority of spending. As long as that’s true, where should that spending

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Why move to Ghost?

I got a lot of messages after my move to Ghost Pro from Squarespace (after being there almost 15 years). I figured it made sense to post the reasons publicly. So, here goes. Better Experience Yes, you pay a lot more. But, you’re paying for the time saved toward

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The Most Useful Book Cover Constraint

Love plain linen hardcovers. Wisdom without hype. — Derek Sivers (@sivers) September 6, 2021 I can’t tell you how many hours and how much money I’ve spent on book cover design. But, for nonfiction, nothing beats the stamped, cloth cover. It somehow adds more weight