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49 Lessons from 37 Years of Newsletter Publishing

WARNING! This book is not for creators who want millions of subscribers.

“Principles for Newsletters” is for creators who want a sane number of highly valued, life-long readers.

“As I read through ‘Principles for Newsletters,’ I found myself nodding along on every page. If you’re serious about building a newsletter, this book is the companion you need.”  — Dan Oshinsky, Founder, Inbox Collective
“This book should be required reading for everyone who writes a newsletter.” — Tarzan Kay Kalryzian, Founder, Tarzan Kay Global

Get your copy today!

  • Get print and Kindle versions at Amazon.
  • Or, get a package of all major ebook formats on Gumroad.

What others are saying

“My friend CJ Chilvers has a new book out. He has 37 years of newsletter publishing experience under his belt — both personal and professional for companies you know. Well worth the $5.00 if you have any interest in this stuff at all.” – Patrick Rhone
“I’ve followed CJ Chilvers writing for years now. His newsletter is one that I learn from and find inspiration in. He just released Principles for Newsletters that brings his 37 years of newsletter experience together in 49 lessons. Just $5. Instant buy for me.” – Jamie Thingelstad
“was just reading an excerpt of @CJ Chilvers book on newsletter best practices. The brevity, insight and philosophy are aspirational—def worth the $5 on Gumroad.” – Claire Zulkey

A random example essay from the book