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When Pay to Play Doesn’t Pay

Seth Godin just posted about the search tax you’re paying: “Amazon took in more than $30 billion in ad revenue last year, money spent to elevate some products over others in the hierarchy of attention.” Amazon, like Google, YouTube, and Apple’s App Store are often referred to as

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Surviving the Ad-pocalypse…Again

Experience is a brutal teacher. One lesson, that is almost never passed along, is that creators should avoid advertising as a business model for as long as possible. Sure, most of time, it seems like the easiest, fastest way to put food on the table, especially to a younger generation

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The Ad Model Reckoning Is Upon Us

Newsweek editor Gersh Kuntzman [] to Newsweek Media Group interim Chief Content Officer Johnathan Davis: > “So you should be honest with everybody in this room: Are we running a money laundering operation? Are we evading taxes? You need to tell us that because we can’