If a reader doesn’t actively seek you out, and stumbles upon your newsletter’s subscribe page, the top two questions on their mind will be:
- What is this about?
- Why should I care?
Answering the first question is copy that you will keep editing for as long as your newsletter exists. Answering question two is helped most by testimonials.
If they don’t know or trust you yet, present them with quotes praising your newsletter from names they are likely to know and trust.
How do you get these persuasive nuggets of gold? Ask. It’s just that simple, and just that hard.
Ask for opinions, reviews, and suggestions from all readers. You never know who’ll respond. Keep an eye out on social media too. When someone says something nice about you, ask them if you can use it as a quote.
No, asking doesn’t make you seem likely a self-promoting blowhard. It makes you seem like someone who really values the opinion of the person being asked.
Check out the rest of this month’s posts on creating email newsletters.