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CJ Chilvers

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AI can replace your job. Here’s what it can’t replace.

AI’s weakness lies in technology that predates the web. AI is now the single most-cited reason for job cuts in the U.S. CFOs expect AI-driven cuts to be 9x higher this year, with 44% of all CFOs saying they’re planning layoffs. 9-to-5 jobs haven’t been safe

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Issue 283: The $200 plastic box opportunity

I have a handful of links for you to check out this time. It’s very old school, but that’s how I like it! The $200 plastic box opportunity Want proof that personal brands still beat corporate brands, even in the AI era? Look no further than this plastic

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The $200 plastic box opportunity

If you ever needed an example of the increasing importance of personal brands in the AI era, I’ve got a whopper.  Over the past few months, I’ve noticed something that construction professionals and jewelry makers on Etsy have in common: they’re always looking out for better ways

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Why it’s 1995 again

Rob Kelly was nice enough to have me on his new podcast, Media and the Machine. Unlike most of the podcasts I’ve been on recently, this one goes deep into my actual job: content strategy for tech companies. Here’s a summary of what’s covered: Why small creators

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Fix your roof when it’s raining.

Tis the season for overwhelm.  Often, in times like these and when being pushed to their limits, creatives will seek help and hear this age-old advice about when to adjust their processes, “Fix your roof when it’s sunny.” This is not helpful. Here’s the problem: Roofs don’t

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I was wrong about AI

I updated my principles for creating with AI to find out if anything’s changed since I wrote it in 2023. I got pretty angry about a prediction I got totally wrong — never make predictions within a principle — lesson learned. I go in-depth about it all in an upcoming episode

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Principles for Creating with AI (update)

Back in April 2023, I posted a list of principles for creating with AI, attempting to separate fact from fiction and find some universal truths about working with AI. How did it hold up?  For the most part, I think it stood up well. But there’s one thing I

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Personal brands to the rescue

Let’s close out summer on a high note — a business doing it right. My wife signed us up for this summer camp-themed dinner at a local restaurant. We were greeted with Old Fashioneds, served with the chefs’ high-end interpretation of camp food, and read a ghost story from the

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Can personal brands save big business?

NP Digital asked 200 companies about their employees’ personal brands. If you’re guessing that most companies said, “Huh? what?” you’re probably right. Over 80% of the companies didn’t support their employees’ personal brands. Only 18 of the companies reported that they both supported employees with personal brands,

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The best things in life don’t scale.

The best things in life don’t scale. I wrote this past week about how the same is true in marketing. I’ve come up with a list of examples since writing that post, but I’d love to hear yours. Feel free to respond and I’ll share the