Audience First Vs. Product First
Every year (maybe six months lately), creators post about why you should create a products, then build an audience for the product; or build an audience first and create products based on their needs.
It’s a false choice. Reject this premise.
You need both. Both need constant attention. Both lead to business and personal goals.
There are two problems to solve for creators starting out:
- No one cares about your products/services yet.
- No one knows who you are yet.
Working on one leads to gains in the other, but working on both creates a positive feedback loop.