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Be consistent.

CJ Chilvers
CJ Chilvers

I’ve been terrible in this department with my own newsletter, so I’ll let some others do the talking:

“Once people forget about you or forget to expect you, it can feel more like an intrusion when you reappear. Regularly delivering what people signed up for makes you more welcome.” — Abby Reckard

“A good newsletter is usually: 1. Consistent in frequency 2. Consistent in format 3. Endlessly repeatable with new content.” — Austin Kleon

People are creatures of habit. That’s why consistency works. Become a part of their routine.

Check out the rest of this month’s posts on creating email newsletters.