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Blogs aren’t quite dead yet.

CJ Chilvers
CJ Chilvers
— 1 min read

According to long-time content strategist (and 2025’s YouTube viral breakout) Pat Flynn, SEO is dead. According to newsletter guru Matt McGarry, ad-based newsletters are dead.

So, what’s alive? If you’re an AI company, it’s the lowly blog.

According to NP Digital, blog posts are the #1 source cited by Google AI Overview and Perplexity, and the #2 source at ChatGPT (just behind Wikipedia).

I don’t know if that’s a good thing or bad thing. It’s kind of like asking a plagiarist about their favorite authors. But it does prove that blogs aren’t dead yet..at least to AI.