“Creativity is a Verb”


Milton Glaser, as quoted in Jonah Lehrer’s Imagine:

There’s no such thing as a creative type. As if creative people can just show up and make stuff up. As if it were that easy.

I think people need to be reminded that creativity is a verb, and very time-consuming verb. It’s about taking an idea in your head, and transforming that idea into something real. And that’s always going to be a long and difficult process. If you’re doing it right, it’s going to feel like work.”