When big name politicians run for office, they start by announcing a "listening tour." This is bullshit. It's really about determining if they have the financial support and popularity to viably run for the office.
What if it wasn't bullshit, though?
What if you could start a listening tour for what you do (or want to do better)? Where would you go and who would you talk to?
Starting in June, I'm doing a listening tour through the midwest. It's going to be about connecting with target readers I've known mostly online. I want to listen to them in person to find out what they need.
It's the world's first real listening tour!
Nothing beats meeting people in real life to find out what the online surveys won't tell you.