Marketing Maps Vs. Marketing Plans
Both are needed.
Both must change on the fly to fully be realized.
But it’s the marketing map that stirs the most inspiration. It’s a look inside the brain of a creator — messy but clear on principle.
This is Walt Disney’s from 1957 (via George Mack):
![disney1957.jpeg](https://www.cjchilvers.com/content/images/content/v1/5fb175dc7c803320180cf83a/1629560890359-2V4F0G8CQFPK03FZQ0KS/disney1957.jpeg)
This is Chris Ducker’s (via his book Rise of the Youpreneur):
![](https://www.cjchilvers.com/content/images/content/v1/5fb175dc7c803320180cf83a/1629561062432-D6DWG2QT5GSJEILDFOCE/chrisducker.jpg)
This is from David Perell (the youngest entrepreneur I could find with such a map):
![david.jpg](https://www.cjchilvers.com/content/images/content/v1/5fb175dc7c803320180cf83a/1629561033089-CZQB17A9YQW4YT9YZQOC/david.jpg)