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Marketing Maps Vs. Marketing Plans

CJ Chilvers
CJ Chilvers
1 min read

Both are needed.

Both must change on the fly to fully be realized.

But it’s the marketing map that stirs the most inspiration. It’s a look inside the brain of a creator — messy but clear on principle.

This is Walt Disney’s from 1957 (via George Mack):


This is Chris Ducker’s (via his book Rise of the Youpreneur):

This is from David Perell (the youngest entrepreneur I could find with such a map):


I’d love to see yours.