Both are needed.
Both must change on the fly to fully be realized.
But it’s the marketing map that stirs the most inspiration. It’s a look inside the brain of a creator — messy but clear on principle.
This is Walt Disney’s from 1957 (via George Mack):
This is Chris Ducker’s (via his book Rise of the Youpreneur):
This is from David Perell (the youngest entrepreneur I could find with such a map):