No amount of technology will turn a mediocre photographer into a great one. Nor, in conceptual terms, will it transform a bad idea into a good one. For that you would still need to possess a rare set of creative gifts that are still to do with seeing, with deep looking. — Sean O'Hagan - (via A Photo Editor)Everyone knows this. But buying is always easier than learning. This is what will keep the readers of this site unique.