There are dozens of email marketing books, but they tend to either be too shallow (all feels, no tech) or too deep (all tech, no heart). But sometimes, there’s a book that bridges that gap, like Newsletter Ninja.
The book is meant for authors with newsletters, but a lot of the concepts hold true for most information-based businesses or hobbyists. In a way, it picks up where a book like Do Open leaves off, giving you a little more about the how-tos involved in building a community around your newsletter.
Plus, it’s just a really fun little book.
If Do Open gets you to dip your toes in the water, this book will get you waste-deep. From there, you can decide if you want to make the plunge into the deep end with the tech-heavy books and courses.
Check out the rest of this month’s posts on creating email newsletters.