When you mention time and attention theft, most creators think of Facebook, Twitter, and Instagram (which I call Facebook II). They usually don’t think about Youtube or podcasts, which have the same issues: the ad model and all its abuses to the listener, and the lack of quality in favor of burn-out-inducing “consistency” and quantity (something that is also tied to the ad model).
I didn’t give too much thought about it until recently. I quit Facebook and Instagram years ago. I became the lightest of Twitter users.
I hadn’t cared that podcasts were robbing just as much of my attention. Then, while wondering why I was using two apps to manage them (each does something better than the other and both block ads in their own way), I saw this post from Ben Brooks:
“Isn’t the entire point of a podcast that the entire podcast is relevant and entertaining? Why are people paying to get these “features” instead of demanding better content?”
Then this from Matt Thomas:
“The podcast is free but your time isn’t.”
Both were painful to read, because they were totally true. We’re just numb to the Buzzfeed-ification of podcasts, even (especially?) in outlets like NPR.
Then came popular YouTuber CGPGrey (one my favorite podcasters) and his Project Cyclops. In short, this is a well-known, well-liked podcaster who is now advising people to stop listening to podcasts. He has promised to stop listening himself as well — he will only create.
He followed up his announcement of Project Cyclops with an episode questioning why we’re letting attention seekers (arguably the last people we should encourage) have access to so much of our time. He refers to them as the kids from Drama club (nice people, but with a dire need for our constant attention).
To cap it off, Grey posted this excellent video to begin Project Cyclops. If you’d like to dive into the science and philosophy behind such projects, check out Nicholas Carr’s The Shallows and Cal Newport’s Deep Work.
Funny that I haven’t heard much about this on the podcasts I listen to...or on Twitter. These people usually adore Grey and his projects. It’s almost as if they’re chained to a business model that won’t them be open and honest.