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The best things in life don’t scale.

CJ Chilvers
CJ Chilvers
— 1 min read

The best things in life don’t scale. I wrote this past week about how the same is true in marketing.

I’ve come up with a list of examples since writing that post, but I’d love to hear yours. Feel free to respond and I’ll share the best.

— CJ

Link love:

  • SEO is dead. The ad-model newsletter is dead. So, what isn’t dead? Believe it or not, blogging.
  • I went on the Day One podcast to talk about how I’ve kept a daily journal since 2010
  • AI is doing 30%-50% of the work at Salesforce. This is a good line if you’re talking to shareholders, but I wonder if they’re telling their customers the same.
  • “Your purpose is not the thing you do. It’s the thing that happens in others when you do what you do.” – Dr. Caroline Leaf via Swiss Miss
  • “You do realise you don’t absolutely have to do any of this, right – the good grades, the praiseworthy accomplishments, ‘fulfilling your potential’ and all the rest? It’s all great, and it matters, but do you understand that it doesn’t matter matter? That the sky won’t fall in if you chill out a bit, and that people who don’t always ‘do their best’ or ‘fulfill their potential’ are allowed to enjoy life, too?” — Oliver Burkeman
  • After constant slandering from a new generation of productivity gurus, Merlin Mann has once again tried to clear the air on what Inbox Zero actually means.
  • Much like my lists of principles, Seth Godin has published a short list of his Notes to Self. Several of these small sentences became entire books. To me, this is the future of the “archive” on personal websites. List the lessons you’ve learned or intense interests you've had, and link out to your supporting posts, books, podcasts, and videos. Create a narrative and stop grouping posts by topic alone. This is probably the future of the ebook. If you don’t own that content in HTML, out in the open, someone else will.