Welcome Back Blogging?

From the iA blog (I really wish they had included the writer’s name):

“There seems to be a weak undercurrent of old and young bloggers like us that feel sentimental or curious and want to bring back blogging. Blogging won’t save the world. But, hell, after two weeks now, we can confirm: it feels great to be back on the blogging line. If you are one of those old or young bloggers, please join in. Drop Facebook, drop Twitter and drop Medium for original thought. Own your traffic. You can use them to engage in discussion. But don’t get lost in there. Write daily. Publish as often as you have something to say. Link to other blogs.”

The why is clear: social media is messing us up as people and as a society.

But the how is a little more complex, especially if you’re new to blogging (this includes photo bloggers too). There seems to be two camps in the blogging world right now about what "works."

The pros advise that long-form writing (going deep into a subject) is the best way to get any real attention and deal with the way Google, Facebook and Twitter have transformed how information is consumed online. You post something epic once in a great while, and promote over and over. Attention spans are shorter and readers aren’t using RSS anymore. If you want attention and sales, you have to go out and grab the attention, then offer something with extreme value to get the authority to sell something. They’re correct.

The hobbyists (and one prominent pro — Seth Godin) profess that it’s the opposite that has the most positive impact on your life and mental health: short-form writing, and just getting your ideas out there. They’re correct.

I’ve been thinking about this in my own life and career for the past month and I think I’ve come up with a theory: one is a business model, one is a life model.