This is another common question I get about both blogs and newsletters, and it’s not easy to answer, because most newsletters must conform to their audience.
Personal publishing is different.
With personal newsletters, you should ask yourself, “What delights me about the personal newsletters I like?”
Here’s a short list I came up with:
- Odd, interesting, and obscure links
- Lack of formality
- Hand-drawn and/or original images (no stock)
Most of us are generalists. Your audience will tell you what they love and you can supply it in the form of products, services, or other newsletters. But your personal newsletter is yours. It’s where you find these things out. The most important thing is to keep it going. So, figure out what will make it fun enough to keep going.