Why it’s 1995 again

Rob Kelly was nice enough to have me on his new podcast, Media and the Machine. Unlike most of the podcasts I’ve been on recently, this one goes deep into my actual job: content strategy for tech companies. Here’s a summary of what’s covered:

Why small creators may move faster than big companies in the AI shift
Why this moment feels like the early internet — and why curation wins
Why email still drives the highest ROI in media and B2B
Why many big companies are using AI to cut costs, not grow revenue
Why ads are likely coming to AI tools — and one way they might not
How CJ would launch a content business today
Why human trust still closes deals, not AI
Why humanized content beats automated personalization
Why you don’t need 1,000 true fans — you may only need one
Why trusted editors matter more as AI floods the web

Give him a subscribe. He put so much work into the editing of this episode, he managed to make me sound way smarter than I actually am. I can only imagine the amount of “ums” he left on the cutting room floor.