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content strategy

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Don’t confuse space and time.

How many times have you been told what you should put “above the fold” when creating a landing page or marketing email? It’s become my #1 annoyance with content strategy advice. Over the past 20 years, I’ve seen debates over which elements take priority, how much content can

Members Public

Do experts keep cleaning you?

Have you ever been mysteriously unsubscribed from an email newsletter?  It happens to me all the time. But I expect it. In fact, it’s how I can tell which “experts” are really beginners. I subscribe to a lot of newsletters and I use RSS to read long-form newsletters,

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Opens Wins

RSS is still the way. I’ve written about the utility and idealism of RSS in the past, but I think enough time has passed for us to reflect on whether the anti-RSS decade we’ve just been through worked for anyone. Were consumers better off? Were publishers better