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The Books of No Excuses

I buy books to dissect their strategies as much as to read. A sub-genre of these purchases is the “no excuses” book — a book that exists to show you why you have no excuses not to publish your next book. Kevin Kelley’s new book, Excellent Advice for Living, is

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Your 3-Step Book

What if you could create a table of contents for everything you’ve posted online? How many chapters would you be proud of? I’ve done it. It’s not difficult. It’s not even as time consuming as you might think. The secret is constraints. Don’t worry about

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When Pay to Play Doesn’t Pay

Seth Godin just posted about the search tax you’re paying: “Amazon took in more than $30 billion in ad revenue last year, money spent to elevate some products over others in the hierarchy of attention.” Amazon, like Google, YouTube, and Apple’s App Store are often referred to as

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You’re not namedropping enough.

I wasn’t kidding. Curation is probably your best bet for the near future. And it’s been too long since I shared some great links and quotes. Enjoy! — CJ You’re not namedropping enough. I love this. What’s the secret of the most successful local publication ever (grabbing

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Consistency is simpler than you think.

Why does mediocre writing and photography often get more attention than best of the best? Why do mediocre “coaches” get more attention than industry veterans with decades of advice summed up in a single book, video, or blog post? What are we missing here? The hardest problem to solve in

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Are you useful?

I preach about the miracle of constraints and their ability to boost creativity in anyone. But I see un-useful constraints being used all the time by creators, so I wanted to make a small list of examples to clarify what a useful constraint looks like. There’s only two real

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Where were we 10 years ago?

It’s been a decade since I gave this short talk at Ignite Minneapolis, titled “How to Take Perfect Photos Every Time.” I’m sure title was inspired by the sarcasm of the infamous 2009 Merlin Mann and John Gruber talk about blogging ,“149 Surprising Ways to Turbocharge Your Blog

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The Stupidest Experiment

Me since 2001: Don’t revisit your Van Halen book for a third edition. It’s an endless pit of work that never makes money and invites trolls by the dozens. Me in 2022: Let’s do this thing. As always, I’ll report back with my findings on Substack,

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Just putting it out there

Publish your weird ideas in public. You never know who’s listening. Back in May 2021, I posted this idea about a guitar design to Twitter, tagging EVH guitars: I asked EVH for a Nuno-style version of the guitar (which is a natural-finish ash or swamp ash guitar body with

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Surviving the Ad-pocalypse…Again

Experience is a brutal teacher. One lesson, that is almost never passed along, is that creators should avoid advertising as a business model for as long as possible. Sure, most of time, it seems like the easiest, fastest way to put food on the table, especially to a younger generation