I won’t go into the usual ways to promote your newsletter on social media, because there’s too many strategies to name: automations, DMs, who to follow, etc. I’ll just tell you about two strategies that have worked for me more than any others I’ve done (and
I decided to delete my first 10,000 tweets. More will be deleted in time. Why? The more important question is “why not?” I see no advantages in keeping an archive on any social media platform, and lots of potential disadvantages.
Anderton’s is a music gear store in England, focused mostly on guitars, that really gets social media. Their YouTube videos feature really good musicians having a really good time experimenting with the equipment they sell. Their best videos [https://www.youtube.com/playlist?list=PLQXro2VDjyIxWBfcR7jzOeB16hHItI3QY] involve the two primary
Own your images. Host them on your website. Make your own terms of service. Either that or let them go. Update: Instagram rolled back their terms of service after pressure from their users…for now. That’s the point: it’s up to them what ultimately happens with your images.