web design
I'm a HTMinimaList Nut
I’ve been struggling lately with redesign issues for one of my sites. I find myself coming back to my favorite kind of web design; a little-known school of web design popular for about a few months more than a decade ago: HTMinimaLism. The idea is: instead of covering up
Websites are Billboards
Most people spend just seconds looking at a billboard. Most people spend just second looking at a website. Wouldn’t it be great if more websites were designed like billboards? Easy is never easy enough.
The Straightforward Solution Is To Present A First
> “The straightforward solution is to present a first time visitor with the simplest, most complete overview you can. It’s okay if it’s long, as long as each paragraph builds on the one that came before, and nothing along the way scares me away or bores me. Examples.
Selling to Strangers or Writing for Friends
Here’s a snippet from copywriting guru Nick Usborne’s latest article, posted earlier today, titled, “Optimize web content for your readers, and the rest will follow. Hmmm…not always. [http://www.webcontentcafe.com/2010/09/optimize-web-content-for-your-readers-and-the-rest-will-follow-hmmm-not-always/] ” > A few days ago I tweeted the link to one of my
Easy Is Not Easy Enough I Always Forget That It
> “Easy is not easy enough. I always forget that. It should be a rule that every person must read before they are allowed to create a web page. Every web page.” — John S. Rhodes [http://www.webword.com/]
Simplicity Vs. Clarity
Occasionally, I try to explain the benefits of clarity over simplicity to designers and writers. I mostly get blank stares. So, to better illustrate, imagine you need to know what time it is. This is simplicity: And this is clarity: And this is what most web designers and writers would