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writing

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Simplicity Vs. Clarity

Occasionally, I try to explain the benefits of clarity over simplicity to designers and writers. I mostly get blank stares. So, to better illustrate, imagine you need to know what time it is. This is simplicity: And this is clarity: And this is what most web designers and writers would

Members Public

Better Words

Some things have already been said far better than we’re saying them now. * Leverage = use * Price-point = price * Transparency = honesty