Seth Godin in his other blog, The Domino Project:
“As always, books have always been a long tail business, but now more than ever. The bestselling book of the year will likely be read by fewer than 1% of the people in the US. There’s no other form of media that’s even close to that low. In exchange, though, there are millions (not a typo) of books hanging out at the long tail. Which is fine if you’re a reader, but tough if you’re a writer.
Most of all, it’s worth noting that book sales are lumpy. The overall trends don’t matter to a single book or a single author… you only need 10,000 devoted readers to make a living. I expect there will be bestselling hit books for another twenty years. But, we’re now living in radically different times, and it doesn’t pay to act as if the world hasn’t changed.
What does this mean for publishers?
We need publishers. We need them because most authors need financial and moral and organizational support to do the year or five of work necessary to create an important book. And we need them because most authors aren’t interested in doing all the hard work necessary to build a permission asset and promotion engine necessary to make it as an author. Readers need them too, because many want a curated, thoughtful book when it’s time to buy something.”
True. I've preached that we're all publishers now. I meant primarily for ourselves. But if you have a voice, an audience, and the resources, being a publisher for others makes a lot of sense right now.