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Read an Excerpt from Principles for Newsletters

Dan Oshinsky of Inbox Collective was nice enough to feature 15 of the 49 lessons in my new book today. I really love the community Dan has fostered around newsletters. Make sure to subscribe to his newsletter – the newsletter of record for newsletter publishers.

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Why would you write a book in 2023?

It doesn’t make much sense to write a book in 2023 — especially a nonfiction book. In fact, your readers would likely pay 10X as much to get the same information in a video-based course. But, for many reasons, some of us still prefer creating books over any other medium.

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The Books of No Excuses

I buy books to dissect their strategies as much as to read. A sub-genre of these purchases is the “no excuses” book — a book that exists to show you why you have no excuses not to publish your next book. Kevin Kelley’s new book, Excellent Advice for Living, is

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Your 3-Step Book

What if you could create a table of contents for everything you’ve posted online? How many chapters would you be proud of? I’ve done it. It’s not difficult. It’s not even as time consuming as you might think. The secret is constraints. Don’t worry about

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When Pay to Play Doesn’t Pay

Seth Godin just posted about the search tax you’re paying: “Amazon took in more than $30 billion in ad revenue last year, money spent to elevate some products over others in the hierarchy of attention.” Amazon, like Google, YouTube, and Apple’s App Store are often referred to as

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The Most Useful Book Cover Constraint

Love plain linen hardcovers. Wisdom without hype. pic.twitter.com/nlvHCAWcMe — Derek Sivers (@sivers) September 6, 2021 I can’t tell you how many hours and how much money I’ve spent on book cover design. But, for nonfiction, nothing beats the stamped, cloth cover. It somehow adds more weight

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Book Review: Four Thousand Weeks

Four Thousand Weeks: Time Management for Mortals [https://amzn.to/3CZ1xxR] by Oliver Burkeman I have to admit, this is the time management book I probably would have written myself. Is there’s anything better for your time and project management than having someone else write your book for you?

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Be a Lazy Billionaire

I was inspired to start updating my oldest available book, The Van Halen Encyclopedia [https://www.cjchilvers.com/the-van-halen-encyclopedia], by a few great ideas I’ve seen from others over the past month. I thought they might inspire you too. I began by updating the book in real time on

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A Lesser Photographer Gets a New Cover

I loved the work Daniel Benneworth-Gray [http://danielgray.com] did on the A Lesser Photographer [https://amzn.to/2Z1kGxB] eBook cover, so I asked him to make a version of it for the print book, and now both versions have the same awesome cover design. The new front cover of

A Lesser Photographer Gets a New Cover
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Recommended: Do Open

If you don't know where to start in creating a newsletter, the book Do Open [https://amzn.to/39gfesV] is what I always recommend. In fact, I give it out to anyone I work with on a new newsletter. It's the perfect, easy-to-read, back-to-basics start for

Recommended: Do Open