If the resurgence of blogging and newsletters wants to remain sane, it should really be a resurgence of RSS. Email has new problem. For the longest time, I’ve advocated for publishing by email as the most independent, universal, and effective form of getting the word out about anything. That’
I posted last week about the predictions from Litmus (based in part on research from earlier in the year). It just re-affirmed what we’ve know for over a year about the future of email as a publishing and marketing platform. It’s a great future for readers and customers,
The time and money invested in email is going to the wrong places. Investing for the long-term with relationship and content marketing is the best use of your funds. But short-term-focused marketing emails still represent the vast majority of spending. As long as that’s true, where should that spending
From the Mailchimp for Agencies newsletter, issue #60 [http://mailchi.mp/mailchimp/issue-60-an-unapologetically-human-approach-to-e-commerce?e=d77ed54e63] : > “When I’m doing a newsletter for Small Biz Triage, there’s only ever one call to action,” Rasmussen says. “That is ‘Reply.’ Write back with a question, ask to meet up for coffee,
I've received hundreds of suggestions about how to grow my list [https://www.cjchilvers.com/subscribe] (my primary publishing outlet). Dozens of people approach me about doing podcasts on everything from music to photography to self-help, so I can boost my "visibility" to the creative community.