Skip to content


Members Public

Your Smartest Dumb Tech

If the resurgence of blogging and newsletters wants to remain sane, it should really be a resurgence of RSS. Email has new problem. For the longest time, I’ve advocated for publishing by email as the most independent, universal, and effective form of getting the word out about anything. That’

Members Public

4 big questions for email marketing in 2023

I posted last week about the predictions from Litmus (based in part on research from earlier in the year). It just re-affirmed what we’ve know for over a year about the future of email as a publishing and marketing platform. It’s a great future for readers and customers,

Members Public

You’re Doing Email Marketing Wrong

The time and money invested in email is going to the wrong places. Investing for the long-term with relationship and content marketing is the best use of your funds. But short-term-focused marketing emails still represent the vast majority of spending. As long as that’s true, where should that spending

Members Public

The Most Important Call to Action for Your Readers

From the Mailchimp for Agencies newsletter, issue #60 [] : > “When I’m doing a newsletter for Small Biz Triage, there’s only ever one call to action,” Rasmussen says. “That is ‘Reply.’ Write back with a question, ask to meet up for coffee,

Members Public

The Importance of Being Small

I've received hundreds of suggestions about how to grow my list [] (my primary publishing outlet). Dozens of people approach me about doing podcasts on everything from music to photography to self-help, so I can boost my "visibility" to the creative community.