newsletter-issues
Personal brands to the rescue
Let’s close out summer on a high note — a business doing it right. My wife signed us up for this summer camp-themed dinner at a local restaurant. We were greeted with Old Fashioneds, served with the chefs’ high-end interpretation of camp food, and read a ghost story from the
The best things in life don’t scale.
The best things in life don’t scale. I wrote this past week about how the same is true in marketing. I’ve come up with a list of examples since writing that post, but I’d love to hear yours. Feel free to respond and I’ll share the
Stop asking me if I exist.
Is this true for you? I keep getting emails from newsletters asking me if I’m still around. Maybe it’s because I use Apple products, which emphasize privacy, and mask a lot of opens and clicks that newsletters (still?!) use to determine engagement, as if we were living in
Be weird. Save Lives.
We don’t deserve dogs. So, I got a new puppy. I figure the lack of sleep and constant cleanups will eventually get me close enough to deserving this dog. This past week I wrote about how the rest of the newsletter world is waking up to the fact that
Daydreaming about Publishing
Since the last post, I spent a week in Mexico (above). I learned two things: 1. All I ever need from a “break” is time away from urgency. We rarely get that, even on a vacation. 2. When I did get a real break, I thought about how I could
Newsletters are getting personal
Cold can be beautiful. But this week we’re talking about warming things up. I wrote about the encouraging trend of newsletters getting more personal. I admit, I thought this would start happening a few years ago, but let’s just be glad it’s happening at all! — CJ Elsewhere:
A little ain’t enough
Well, that’s another horizontal line filled on the life calendar in my office – another trip around the sun. Unfortunately, I think this calendar has outlived its usefulness. It used to be a reminder of how far I’ve come. It’s turned into a weekly chore now. Thanks a
AI Burnout
One of the most beloved Italian restaurants in the Chicago area has a different take on menu technology. No QR codes. No over-the-top printing costs. The menu is written on the wall. If you want it on your phone, you take a photo. Humanity is underrated. Does AI decrease productivity?
Long Form = Long Term
I’ve been writing a lot about AI lately for big tech companies. I don’t think any of it would surprise you anymore, except for the reverberations. Every Friday I see news releases about thousands being laid off in content-related business, while I hear nothing but great things about
Create like an Icelander.
What a month! Thanks so much for all the messages about the new book. For everyone who asked: yes, it will be available physically. I’m working on it now. Here are a few of the things I thought were worth sharing in the meantime. 1. Dan Oshinsky of Inbox