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Audience First Vs. Product First

Every year (maybe six months lately), creators post about why you should create a products, then build an audience for the product; or build an audience first and create products based on their needs. It’s a false choice. Reject this premise. You need both. Both need constant attention. Both

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Start Something Small to Build Something Great

I wrote yesterday [] about my first real product: a well-designed hardcover book I carefully created over years and nurtured through the entire production and distribution process. It was a huge project. If I had it to do over, I would've started much smaller

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Its A Blizzard Out There Nobody Cares About Your

> “It’s a blizzard out there. Nobody cares about your hand crafted, artisanal snowflakes.” — Hugh MacLeod []