There’s so much bad advice in content strategy, that no one bothers to talk about what is merely overrated advice. After decades of email marketing, copywriting, and content strategy, I’ve can confidently say that “social proof” gets too much attention. It’s important, but it’s overrated. It’
I saved this from a post by Tobias van Schneider, which has now been deleted. Spot on, though. Links are break quicker these days, which is just one more reason I need to create more of these link-sharing posts. Feel free to send me any that you think I should
It doesn’t make much sense to write a book in 2023 — especially a nonfiction book. In fact, your readers would likely pay 10X as much to get the same information in a video-based course. But, for many reasons, some of us still prefer creating books over any other medium.
Seth Godin just posted about the search tax you’re paying: “Amazon took in more than $30 billion in ad revenue last year, money spent to elevate some products over others in the hierarchy of attention.” Amazon, like Google, YouTube, and Apple’s App Store are often referred to as
As usual, when I find myself writing too much about a topic, I have to distill it all into a set of principles — easily digested by a (very) mere human. These principles are backed by real data, case studies, and personal interviews. They are subject to change, ridicule, and memes…