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Generosity Comes from People

Fom Josh Spector [https://twitter.com/jspector/status/1386759740772999176?ref_src=twsrc%5Etfw]: > “No one wants a newsletter from a company, but lots of people would like a newsletter from a smart person who works for that company.” This is where everything is going, especially as data from email

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Put relationships first.

This has been the conclusion I’ve reached at middle age as well — about marketing, publishing, business, parenting, everything. We’re hardwired for this. That’s why it’s so prominent in my personal publishing principles [https://www.cjchilvers.com/personal-publishing-principles/]. From Cal Newport via Lex Fridman [https://youtu.be/

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How does it make you feel?

Carlo from The DO Lecture series [https://thedolectures.com]: > “It’s not how it looks, it’s how it makes you feel.” Even though he’s talking about work spaces here, I think this is a sentence we could use to describe anything we create and market — or just

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Trust Without Metrics

From Maneetpaul Singh [https://world.hey.com/maneetpaul/why-metrics-are-hurting-creators-6a209d83]: > “Our inboxes are a sacred place. As someone who’s purchased several digital products before, I buy from people I trust. Being thrown into an automated sales sequence is the last thing that builds trust.“ The problem is that it

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Do subject lines matter anymore?

Yes, but as not much as you’d think from all the advice out there. I see way too many marketers fretting over subject lines that make a 1-2% difference in open rates, when they miss the bigger, more obvious part of an email that can make a 50%+ (these

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You Need 2 Things

Whenever I write copy for a marketing campaign or new product, I ask for two things: 1. Who is the audience? 2. What is the goal of this piece? It’s rare to get a straight answer for both — even from billion-dollar companies (especially from billion-dollar companies). Both are required

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Hey, World! It’s About Time!

I’ve spent months trying to duct tape together what the team at Basecamp just unveiled: Hey, World [https://world.hey.com/jason/hey-world-b02a6f2e]. In short, they’ve taken their email service, Hey [https://hey.com], and turned it into a privacy-friendly, old-school publishing platform. I love it. Just about

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Ask.

You have to ask. It’s humbling. It’s takes guts. But if you need help, you need to ask. If you want customers, you have to ask. The problem is that some businesses ask too much and don’t provide enough value. The heart of content marketing (and just

Ask.
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Be a Lazy Billionaire

I was inspired to start updating my oldest available book, The Van Halen Encyclopedia [https://www.cjchilvers.com/the-van-halen-encyclopedia], by a few great ideas I’ve seen from others over the past month. I thought they might inspire you too. I began by updating the book in real time on

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How One Music Retailer is Beating Amazon

Anderton’s is a music gear store in England, focused mostly on guitars, that really gets social media. Their YouTube videos feature really good musicians having a really good time experimenting with the equipment they sell. Their best videos [https://www.youtube.com/playlist?list=PLQXro2VDjyIxWBfcR7jzOeB16hHItI3QY] involve the two primary