newsletters
Do Personal Brands Matter?
Many of you have asked me about the differences between personal and business newsletters, websites, and branding. There must be something in the air, because I’ve seen a lot of content spring up around the subject lately, including from Gary Vee, Seth Godin (in multiple new interviews), and Copyblogger.
Solitude Deprivation
Since I’m doing some editing and cleaning on my site, I figured it might be fun to do another link love issue. Enjoy! — CJ 1 Author Cal Newport explains the collected research on whether smartphones are bad for kids or just another moral panic. This was more even-handed than
You’re not namedropping enough.
I wasn’t kidding. Curation is probably your best bet for the near future. And it’s been too long since I shared some great links and quotes. Enjoy! — CJ You’re not namedropping enough. I love this. What’s the secret of the most successful local publication ever (grabbing
Consistency is simpler than you think.
Why does mediocre writing and photography often get more attention than best of the best? Why do mediocre “coaches” get more attention than industry veterans with decades of advice summed up in a single book, video, or blog post? What are we missing here? The hardest problem to solve in
Are you useful?
I preach about the miracle of constraints and their ability to boost creativity in anyone. But I see un-useful constraints being used all the time by creators, so I wanted to make a small list of examples to clarify what a useful constraint looks like. There’s only two real
The C Word
“Curation” shouldn’t be a dirty word, but it is. In the last decade, it has come to mean slapped-together-links, or outright-stolen content, used to fill space and capture just enough attention to convert free onlookers into consumers. There’s a lot of truth behind that association. In fact, I’
Your Smartest Dumb Tech
If the resurgence of blogging and newsletters wants to remain sane, it should really be a resurgence of RSS. Email has new problem. For the longest time, I’ve advocated for publishing by email as the most independent, universal, and effective form of getting the word out about anything. That’
The Future of AI, Newsletters, and Your Garden
Let’s start off 2023 with some fun, get into some data, and play with ideas for how to ship more in the year to come. 1 What would it look like if creation was joyful and sane? From my swipe file of dream workspaces, this just series of tiny,
4 big questions for email marketing in 2023
I posted last week about the predictions from Litmus (based in part on research from earlier in the year). It just re-affirmed what we’ve know for over a year about the future of email as a publishing and marketing platform. It’s a great future for readers and customers,
The Stupidest Experiment
Me since 2001: Don’t revisit your Van Halen book for a third edition. It’s an endless pit of work that never makes money and invites trolls by the dozens. Me in 2022: Let’s do this thing. As always, I’ll report back with my findings on Substack,