newsletters
Be consistent.
I’ve been terrible in this department with my own newsletter, so I’ll let some others do the talking: > “Once people forget about you or forget to expect you, it can feel more like an intrusion when you reappear. Regularly delivering what people signed up for makes you
Don't call it a newsletter. Don't ask readers to subscribe.
Over the years, unscrupulous businesses have given “subscriptions” and “newsletters” are bad name among many readers. A good way to combat newsletter fatigue and separate yourself from the crowd is to name your newsletter something more fun, honest, and relatable. You can own a day, like Sunday Dispatches [https://pjrvs.
Attracting Subscribers to Your Newsletter: Lead Generators
How do you get more people to sign up for your newsletter? The best way is one of the oldest: offer the reader something useful, valuable, and closely related to the subject matter of newsletter for their subscription. Some call this a lead generator, although that term is only really
Recommended: Chimp Essentials
If you’re using MailChimp, you need to take Paul Jarvis’s course Chimp Essentials [https://chimpessentials.com]. It paid for itself within a few months and has since saved me even more money and time. I’m not an affiliate. I’m not being paid to say this. It’
Conquer Newsletter Obesity
Over time, your list of subscribers will become bloated with the no-longer-interested, no-longer-reading, or no-longer-with-us. This decreases your open rate, bleeds your wallet, and makes you look more like a spammer to email providers. For personal newsletters and small business newsletters, the solution
Don’t personalize. Write like a person.
Every newsletter has a different idea about how you should greet a new reader, and keep in touch with funnel-ized “personalized messages.” I don’t agree with most of them. It’s true, if you’re a business, using a person's name in any email will probably
Recommended: Do Open
If you don't know where to start in creating a newsletter, the book Do Open [https://amzn.to/39gfesV] is what I always recommend. In fact, I give it out to anyone I work with on a new newsletter. It's the perfect, easy-to-read, back-
Introduce Yourself!
Wondering why email newsletters are starting to introduce themselves with every issue lately? It’s a practice that goes back years, but was recently popularized (and templatized) by Craig Mod in his post, On Being a Good Newsletterer [https://craigmod.com/essays/on_writing_good_newsletters/]. He offers the following
Define Your Audience
Although you don’t have a say in the make up of your audience on social media, email newsletters give you the freedom of defining your own constraints. What’s the goal of your newsletter? Establishing a better relationship with your existing audience? Growing that audience? Selling a product? Segmenting
Why You Need a Newsletter in 2020
You are publisher now, whether you asked to be or not. You’re either telling the story of your work and life, or someone else is. Even if you never post anything anywhere on the internet, your life story is being exchanged by companies and governments. At the other extreme,