Skip to content

newsletters

Members Public

The Future of AI, Newsletters, and Your Garden

Let’s start off 2023 with some fun, get into some data, and play with ideas for how to ship more in the year to come. 1 What would it look like if creation was joyful and sane? From my swipe file of dream workspaces, this just series of tiny,

Members Public

4 big questions for email marketing in 2023

I posted last week about the predictions from Litmus (based in part on research from earlier in the year). It just re-affirmed what we’ve know for over a year about the future of email as a publishing and marketing platform. It’s a great future for readers and customers,

Members Public

The Stupidest Experiment

Me since 2001: Don’t revisit your Van Halen book for a third edition. It’s an endless pit of work that never makes money and invites trolls by the dozens. Me in 2022: Let’s do this thing. As always, I’ll report back with my findings on Substack,

Members Public

Just putting it out there

Publish your weird ideas in public. You never know who’s listening. Back in May 2021, I posted this idea about a guitar design to Twitter, tagging EVH guitars: I asked EVH for a Nuno-style version of the guitar (which is a natural-finish ash or swamp ash guitar body with

Members Public

Surviving the Ad-pocalypse…Again

Experience is a brutal teacher. One lesson, that is almost never passed along, is that creators should avoid advertising as a business model for as long as possible. Sure, most of time, it seems like the easiest, fastest way to put food on the table, especially to a younger generation

Members Public

You’re Doing Email Marketing Wrong

The time and money invested in email is going to the wrong places. Investing for the long-term with relationship and content marketing is the best use of your funds. But short-term-focused marketing emails still represent the vast majority of spending. As long as that’s true, where should that spending

Members Public

Be everywhere. But be your best here.

The biggest trend in branding this year appears to be one of the oldest trends — signature models. From shoes to guitars, old-school brands are flooding the market with products stamped with a creator’s personal brand. A “brand” is just a “reputation.” The bigger you get as a company, the

Members Public

Ghosting to Improve Relationships

This post is my first on my new host, Ghost. They were kind enough to port my 15+ years worth of blog posts and newsletters over to kick the tires. My former host, Squarespace, was built up by word-of-mouth during the second golden age of blogging, and evangelized by bloggers

Members Public

A New Brand of Unsubscribe

A few weeks ago, I downloaded the Substack app. I didn’t like what I saw, so I deleted it. That action unsubscribed me from every email newsletter on Substack. Fast-forward a few weeks. This is what I just received. Notice: 1. Substack newsletters are now just email “notifications.” 2.

Members Public

The great personal newsletter migration

For the third week in a row, about a dozen of my favorite indie newsletters have landed in the spam folder — newsletters I’ve opened and click-through hundreds of times. What gives? I love how Apple, DuckDuckGo, Neeva, and others are making our online lives a little more private and