newsletters
New: Principles for Newsletters Paperback
There’s finally a physical version of the book at Amazon. You can find it here. There’s a Kindle version up on Amazon as well, if that’s more your thing. That’s over here. I’m still offering the book indie-style as a package in multiple ebook formats
What’s with the hostility towards personal publishing?
It's about money, of course. Google may have a problem with us. A few weeks ago, Google had a big leak. While details are still lacking, it seems like there’s a bias against personal sites when it comes to search results. From Mike King: “Google may be
Embrace the carnage.
The web is back. Or, is it on its back? Google and OpenAI have been racing to see who can replace the web for you. Google isn’t even hiding it anymore. From Platformer via Daring Fireball: “This new approach is captured elegantly in a slogan that appeared several times
Notes on The Newsletter Conference 2024
I went to The Newsletter Conference last week in New York City. Some have posted notes from the event and Dan Oshinsky has even posted the text of his keynote. The first thing I learned was that Dan has been crowned “The Oprah of Newsletters.” I endorse. As one of
This will sound obvious in 3 years
From Digiday: “Newsletters are the darling of the digital media industry again. Publishers like Axios, Eater, The Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings, tailoring new emails to specific audiences with more personality-driven content…” This was the one of the most important predictions from my
Create like an Icelander.
What a month! Thanks so much for all the messages about the new book. For everyone who asked: yes, it will be available physically. I’m working on it now. Here are a few of the things I thought were worth sharing in the meantime. 1. Dan Oshinsky of Inbox
Read an Excerpt from Principles for Newsletters
Dan Oshinsky of Inbox Collective was nice enough to feature 15 of the 49 lessons in my new book today. I really love the community Dan has fostered around newsletters. Make sure to subscribe to his newsletter – the newsletter of record for newsletter publishers.
Behind-the-Scenes: Principles for Newsletters
First, thank you to everyone who bought the new book over the past few weeks. After just one email, around 3% of you immediately bought the book — not clicked on — bought. That’s huge. Thank you so much! Like any book, there’s bound to be questions about the choices
Principles for Newsletters
My new book, Principles for Newsletters, condenses the most important lessons I’ve learned from 37 years of newsletter publishing down into 49 short principles. There's no fancy launch, special editions, courses, or workbooks. Just $5 for the ebook in every popular format. Square deal. WARNING! This book
Your favorite links of 2023
Back in July, I wrote about what I had learned from your feedback. It’s been a crazy half-year since. Discovery is really about re-discovery, right? Based on your replies and visits, these are the links that got the most attention in 2023. (I also sprinkled a few favorites that