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You’re Doing Email Marketing Wrong

The time and money invested in email is going to the wrong places. Investing for the long-term with relationship and content marketing is the best use of your funds. But short-term-focused marketing emails still represent the vast majority of spending. As long as that’s true, where should that spending

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Be everywhere. But be your best here.

The biggest trend in branding this year appears to be one of the oldest trends — signature models. From shoes to guitars, old-school brands are flooding the market with products stamped with a creator’s personal brand. A “brand” is just a “reputation.” The bigger you get as a company, the

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Ghosting to Improve Relationships

This post is my first on my new host, Ghost. They were kind enough to port my 15+ years worth of blog posts and newsletters over to kick the tires. My former host, Squarespace, was built up by word-of-mouth during the second golden age of blogging, and evangelized by bloggers

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A New Brand of Unsubscribe

A few weeks ago, I downloaded the Substack app. I didn’t like what I saw, so I deleted it. That action unsubscribed me from every email newsletter on Substack. Fast-forward a few weeks. This is what I just received. Notice: 1. Substack newsletters are now just email “notifications.” 2.

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The great personal newsletter migration

For the third week in a row, about a dozen of my favorite indie newsletters have landed in the spam folder — newsletters I’ve opened and click-through hundreds of times. What gives? I love how Apple, DuckDuckGo, Neeva, and others are making our online lives a little more private and

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35 Lessons from 35 Years of Newsletter Publishing

My first newsletter was about ninjas in 1987. I was 12. Since then, I’ve been obsessed. I’ve created small newsletters for my own projects, and big newsletters for corporations. What ties them all together? Probably hundreds of things, but I’m lazy, so let’s start with 35.

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Mies van der Rohe Marketing

Have you heard about the latest “trend” in online marketing? It’s not really a trend — good publishers have been doing it all along. But with the recent privacy changes [https://www.macstories.net/news/an-overview-of-the-new-privacy-controls-coming-to-apples-oses/] at Apple (and soon many others), online publishers have had to resort to some

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Experiments Check-In 2

I have a few updates since my last 2021 experiments update [https://www.cjchilvers.com/experiments-check-in/]. I do these mostly for myself, but I figure they may help others on similar journeys. The Good * Readership and follows are still going up across all platforms, but especially the newsletter [https://www.

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A Good Philosophy for Personal Publishing

From Om Malik [https://om.co/2021/05/31/some-changes-2/]: > “I have often lamented that the ‘why’ of blogging got overtaken by the ‘what’ and the ‘how,’ with the tools and format becoming the primary focus. Ironically I made the same mistake with my newsletter. I don’t work for

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The Problem with Newsletter Advice

I started following a bunch of new newsletter publishers recently to see what advice they were giving out to young people. I don’t disagree with the things they say, but I usually disagree with the context. Personal newsletters should have no rules. They are where you find your audience,